News about how the healthcare sector is using market research and insight to transform its business.
SHC Universal promotes Patel to European MD
UK – Healthcare research specialist SHC Universal has made Niraj Patel managing director Europe, based in London.
Shining a light on taboo subjects – how research is informing and effecting change
UK – Research projects are raising understanding of previously taboo subjects and helping bring about changes that improve people’s lives, the MRS conference, Impact 2017 has heard.
When push comes to shove – how nudge theory is changing behaviour
UK – Individuals’ reluctance to change their behaviour – even when they know they should – is presenting a huge challenge to organisations tackling problems as diverse as childhood obesity, dangerous driving and household recycling.
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