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How innovation in market research and data analytics is leading to better customer insight.
News
Barb sets out timescales for CFlight testing and launch
Television audience measurement body Barb has set out a timetable for its upgrade to its traded audiences assessment platform CFlight.
News
MMR Research hires innovation director
Consumer and sensory research agency MMR Research has appointed Ansie Collier as global innovation director.
Opinion
Rory Sutherland: Don't overlook the basics
The Impact columnist finds plenty of room for innovation in commercial decisions that don't change the product, but change how it is consumed.
Rory Sutherland
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Associate Research Director – Global Strategic Communications Agency
c£50,000 + 30 days annual leave + option of 4 weeks working abroad per year!
Spalding Goobey Associates
Senior Research Executive/Research Manager – Quant – Technology Specialists
Competitive + bonus + bens
Resources Group
Client Development Manager – c1 year Maternity Contract – Strategic Consultancy
£55–£65,000 pro rata + bonus + great benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Associate Research Director – Global Strategic Communications Agency
c£50,000 + 30 days annual leave + option of 4 weeks working abroad per year!
Spalding Goobey Associates
Senior Research Executive/Research Manager – Quant – Technology Specialists
Competitive + bonus + bens
Resources Group
Client Development Manager – c1 year Maternity Contract – Strategic Consultancy
£55–£65,000 pro rata + bonus + great benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON