How innovation in market research and data analytics is leading to better customer insight.
‘Ask for forgiveness, not permission’
UK – A panel chaired by Mark Earls at the MRS annual conference, Impact 2017, discussed how to drive innovation within an established business.
How far should automation go – and will it put human researchers out of a job?
UK - The appeal of automating research is clear: it’s often faster and cheaper than a human researcher. But as machines become more intelligent, will there still be a role for real people, and for the old-fashioned business of asking questions?
How research can keep up in a fast-moving world
UK – How can research keep up with new product development and innovation in a world of constant disruption?
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