Promoted Content

What Researchers Need To Know About The Evolution of Consumer Insights

Research allows us to explore people’s lives: how they live, their routines, their likes, and dislikes, their attitudes and opinions, their beliefs. In today’s rapidly changing world, understanding people and uncovering their truths, has never been more central to business in meeting their customers’ needs.

Zoe Dowling

Opinion

Going beyond the gloss

Too many media industry trend reports are developed within the London bubble, focusing on glossy emerging tech and disregarding the attitudes of people across the country, write Julia Ayling and Sophie Harding.

Julia Ayling