How innovation in market research and data analytics is leading to better customer insight.
Catalyx launches behaviour tracking tool
SWITZERLAND – Marketing services consultancy Catalyx has released a new digital tracking and analysis tool, Catalyx Extract.
A match made in the future?
CATI (computer assisted telephone interview) surveys produce masses of useful information that’s often left unexplored. Investment in technology is key to exploiting this big data, says Virginia Monk of Network Research
Playing the long game
Rory Sutherland on the dangers of focusing on the short-term and easily measurable, at the expense of more relevant, but harder to measure, long term effects.