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How innovation in market research and data analytics is leading to better customer insight.
News
No shortage of hype: Lessons from the MRS metaverse conference
Liam Kay
Opinion
Why it’s time to move beyond sentiment analysis
Ryan Callihan
News
Snowplow acquires Poplin Data
Behavioural data firm Snowplow has acquired Sydney-based data consulting company Poplin Data for an undisclosed amount.
News
No shortage of hype: Lessons from the MRS metaverse conference
The MRS’s recent virtual Insights from the Metaverse conference discussed the hype around the metaverse, along with its potential positives and negatives for research.
Liam Kay
Opinion
Why it’s time to move beyond sentiment analysis
What are some of the myths and misconceptions around natural language processing?
Ryan Callihan
News
Snowplow acquires Poplin Data
Behavioural data firm Snowplow has acquired Sydney-based data consulting company Poplin Data for an undisclosed amount.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
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Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON