TruStrata, which is headquartered in London, will include TruStatMind, an agentic platform to support researchers with analysis and storytelling focusing on areas such as data preparation, statistical testing, modelling and report generation.

Built-in AI tool TruVerbatim will also help users analyse, sort and code open-ended survey text, and integrated legacy tables will help with agentic data interrogation.

TruSynth, which allows users to synthesise diverse datasets into a single conversational layer to test hypotheses and build visual bulletins, is also part of the company’s launch.

In addition, the company’s platform will allow researchers to interrogate survey datasets using natural language, generate cross-tabs, run statistical tests, code open-ended responses and build models.

Other elements of the platform include identifying significant differences, and creating visual summaries, infographics and presentations.

Danny Sims said: “The industry has reached a pivotal moment where traditional methods are simply too slow to keep pace with the growing demands.”