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FEATURE29 July 2019

League loyalties

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Features Impact Leisure & Arts UK

Rugby League may not have the reach of Union, but its customer and insight director, Alison O’Brien, tells Rob Gray how she’s ensuring the sport grows its viewing figures and participation rates

One of the great schisms in the history of sport took place at a Huddersfield hotel in 1895, when the leading rugby clubs from Yorkshire and Lancashire decided to split from the Rugby Football Union in a dispute over ...