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The pollsters’ challenges
Jane Bainbridge
Consumer trends and social research into children, family and young people's lives.
Opinion
Make a stand
Hannah Robbins
News
Viewpoint hires Nolan to lead social research team
UK – Fiona Nolan, formerly head of qualitative fieldwork at Ipsos Mori, has joined BDRC Group-owned fieldwork agency, Viewpoint.
Feature
Employment across the generations
Platypus Research wins England Golf contract
Giving tomorrow’s adults a say in the future
Ben Bold
From school leavers to those nearing retirement, managers today need to be attuned to the needs of workers of all ages. By Jane Bainbridge
UK – Specialist child and youth research agency Platypus Research has been appointed by England Golf to work on a segmentation to improve junior participation in the game.
Water supplies are unlikely to be front of mind for many teenagers, but Wessex Water has an innovative approach to ensuring its future users engage with the industry and have a say in the business. Ben Bold reports
Say goodbye to the individual
Nick Gadsby
On demand overtakes live TV viewing for teens
News Round Up
Two thirds of the world’s population will use mobile devices by 2022
Marketing data company Segment raises $64m
Impact Radius hires four
Eyeota partners with Nativo
MRSS buys Market Probe
Lightspeed partners with Vice on youth panel
And the winner is...the exit poll
@RESEARCH LIVE
Ross Antrobus, head of research & insight at @FA, talks to @JaneBainbridge about working for a brand with 'no edges… https://t.co/KswniLrZi2
Two thirds of the world's population will use mobile devices by 2022 https://t.co/meLFFLXxB3 #mrx #marketresearch
Marketing data company Segment raises $64m https://t.co/8MJ4PkrhQX #mrx #marketresearch
Jobs
Which? Panel Manager – London Salary negotiable depending on experience
Resources Group Account Manager – Online Communities – Leading Research Agency £25000–30000
Resources Group Senior Research Executi – Tech, Media, Telecoms, Entertainment £27000–31000
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Daily Weekly Both
View all youth articles (118) >
Most Popular
‘OK Google, start the survey’
Zoe Dowling
Join the Dots launches specialist qual unit
Netquest names Caldwell as UK MD
ICO rules that NHS DeepMind trial failed data protection law
Consumers open to fintech but data privacy concerns remain
Accenture acquires Clearhead
Post-election fall in consumer confidence
Kantar Media to include programmatic ad data
Almost half intend to activate GDPR personal data rights
Hope is not a strategy: @JaneVHales reflects on what a recent @AQRUK event conveyed about the innovation process https://t.co/vclDe6Zasv
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
