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In search of happiness
Andy Dexter
Consumer trends and social research into children, family and young people's lives.
News
Teenagers show ‘true self’ on Instagram
‘Ad fatigue’ drives viewers to on-demand TV
Robert Langkjaer-Bain
Australians suffering from social media fatigue
Feature
Ambition anxiety
Mark Bagnall
Consumers hesitant to spend despite optimistic financial outlook
AUSTRALIA – Though social media use remains high, one in five Australians reportedly don't enjoy their time spent on it, according to a new survey by Deloitte.
Millennial parents are conflicted; they're ambitious for their children but anxious about the impact of their encouragement of them to use digital technology, says Mark Bagnall of Basis Research.
US – Just over half ( 55%) of US consumers say their household financial health is good, but despite this, 49% say they are making sacrifices and looking for deals to make ends meet, according to a new survey.
UK online campaigns struggling to target women
Lack of trust in social media recommendations
News Round Up
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top
Changes at top for Kantar Public
Nielsen appoints De Luca to board
One in five Brits don’t want a smartphone
Hausruckinger joins The NPD Group
Happiness ‘more important to teens than wealth’
Large scale UK student mental health study launches
@RESEARCH LIVE
Successful business should include a happiness measure @andydexter #mrx https://t.co/LC5pBA7u02 https://t.co/5XeBpmMtQE
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top https://t.co/rKeFNu991a #mrx #marketresearch
Changes at top for Kantar Public https://t.co/x6QV8jPQJU #mrx #marketresearch
Jobs
Resources Group VP, European Operations – International MR Group £100000–130000
Spalding Goobey Associates Global Consumer Insight Manager, Innovations – FMCG Clientside c. £65–75,000 + bonus + excellent benefits
Credos, Advertising Association Research Executive £25,000 to 30,000
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Daily Weekly Both
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Most Popular
Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Jane Bainbridge
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
Bronwen Morgan
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Ingleton replaces Rhall as CEO, insights at Kantar
Coplin exits Microsoft
@Helen_Estelle Congratulations Helen, well done!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
