Consumer trends and social research into children, family and young people's lives.
Brand loyalty becoming increasingly fickle
US – Over three quarters ( 77%) of consumers retract their loyalty more quickly than they did three years ago, according to a new study from Accenture.
How educational psychology models help kids’ research
At yesterday’s Kids & Youth Research Conference run by the Market Research Society, Cookie Research’s Lesley Salem gave an insightful presentation on how psychology models used in teaching could help market researchers questioning children.
Millennials account for almost half of ‘cordless’ population
US — New research from GfK MRI reveals that millennials are much more likely to have no cable or satellite TV connection.
Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa