Consumer trends and social research into children, family and young people's lives.
Generation Z key for marketers in 2017
UK — Gaining an understanding of the needs, aspirations and behaviours of Generation Z should be a priority for marketers in 2017, according to Kantar Millward Brown.
Two fifths of satellite and cable customers plan to cut the cable
US — A study by market research technology firm FocusVision and research agency Zanthus has revealed that satellite and cable providers are facing an uncertain future due to the threat from OTT (over the top) content providers like Netflix and Amazon Video.
Young people ‘easily duped’ by sponsored content
US — An academic study has revealed that young people show an alarming inability to distinguish between content and advertising online.