Consumer trends and social research into children, family and young people's lives.
Caitlin Moran: ‘the internet is like a baby: incredibly angry about things that don’t matter’
UK - Speaking at Impact 2017, Caitlin Moran suggested hope lay in today’s social media institutions metaphorically “burning to the ground” before being rebuilt.
Go broad and go deep to futureproof brands
UK – Brands need to understand their consumers’ needs far more broadly and more deeply if they are to ‘futureproof’ their relationships with them, two of the world’s best-known brands told Impact 2017.
Beyond the feel good factor
Corporate social responsibility (CSR) programmes have risen up the business agenda in the last decade. But without proper research to underpin them, they risk becoming a tick box exercise, says Liz Watts of EdComs.