Feature

Generative AI: Threat or useful addition to the research toolkit?

Since the launch of ChatGPT late last year, the past few weeks have seen a flurry of interest in generative artificial intelligence (AI) as a means of creating content, with potentially far-reaching consequences for market research. Research Live explores the technology and its possible implications.

Katie McQuater

News

Pollfish launches AI survey tool

Survey research company Pollfish has launched an artificial intelligence (AI) survey creation platform.