Accenture acquires Spanish AI business

The acquisition will help expand Accenture’s AI capabilities, with more than 240 Keepler staff joining the company.
Keepler was founded in 2018 and focuses on AI and data capabilities, such as building cloud-native data foundations, advanced analytics, generative AI and agentic AI.
The company has a presence in Madrid, London and Lisbon, with the acquisition helping to strengthen Accenture’s ability to scale AI for clients in Spain and beyond.
Mercedes Oblanca, market unit lead for Spain and Portugal at Accenture, said: “By bringing Keepler into Accenture, we further strengthen our end-to-end AI and data capabilities as well as our agentic AI solutions.
“Combined with our deep industry, functional and technology expertise, this enables us to support clients as they transform their organisations by harnessing the full potential of AI adoption across their value chains in a secure and responsible way.”
Juan María Aramburu, chief executive at Keepler, added: “From day one, our mission at Keepler has been to help organisations turn data and AI into real, scalable outcomes. By joining Accenture, we accelerate that mission.”
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