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Impact reports and past issues


You can download PDFs of IMPACT special reports and past issues.

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Special reports

Hear my voice

Technology is making it easier than ever to hear what customers think thanks to two-way conversations and better analytics. But there's a balance to be struck between easy and useful.

Transforming to Survive

Transforming to Survive

Re-asserting relevanance

Re-asserting relevanance

MRS 70th Anniversary

MRS 70th Anniversary

Interpreting digital behaviour

Interpreting digital behaviour

Using large data and market research

Using large data and market research

Achieving accurate recall

Achieving accurate recall

Consumer purchasing behaviour

Consumer purchasing behaviour

On demand television

On demand television

Trackers for support and decision-making

Trackers for support and decision-making

Personal data economy

Personal data economy

Understanding consumers

Understanding consumers

Multi-screen life

Multi-screen life

Customer experience

Customer experience

Building the future

Building the future

Riding the wave

Riding the wave

Past Issues

Features:

  • Rory Sutherland
  • Visit Britain
  • 02
  • Robert Cialdini
  • Tim Harford

Special Report:
Listen to the voice

Issue 14

Issue 14

Issue 13

Issue 13

Issue 12

Issue 12

Issue 11

Issue 11

Issue 10

Issue 10

Issue 9

Issue 9

Issue 8

Issue 8

Issue 7

Issue 7

Issue 6

Issue 6

Issue 5

Issue 5

Issue 4

Issue 4

Issue 3

Issue 3

Issue 2

Issue 2

Issue 1

Issue 1

Issue 15

Issue 15

MRS Reports

Towards an insight driven organisation

This new report examines how to foster a culture of insight and use it to deliver business growth.

'Private Lives?' privacy report

'Private Lives?' privacy report

Democracy

Democracy

The Curious Computer

The Curious Computer

The Business of Evidence 2012

The Business of Evidence 2012

The Business of Evidence 2016

The Business of Evidence 2016