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Impact reports and past issues


You can download PDFs of IMPACT special reports and past issues.

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Special reports

A captive audience

Techniques to measure audiences and advertising effectiveness are increasingly sophisticated, but the challenges of cross-platform viewing mean research is needed more than ever to get to the truth of what people think.

Hear my voice

Hear my voice

Riding the wave

Riding the wave

Building the future

Building the future

Customer experience

Customer experience

Multi-screen life

Multi-screen life

Understanding consumers

Understanding consumers

Personal data economy

Personal data economy

Trackers for support and decision-making

Trackers for support and decision-making

On demand television

On demand television

Consumer purchasing behaviour

Consumer purchasing behaviour

Achieving accurate recall

Achieving accurate recall

Using large data and market research

Using large data and market research

Interpreting digital behaviour

Interpreting digital behaviour

MRS 70th Anniversary

MRS 70th Anniversary

Re-asserting relevanance

Re-asserting relevanance

Transforming to Survive

Transforming to Survive

Past Issues

Features:

  • Penguin Random House
  • Elizabeth Denham
  • Cambridge Analytica
  • Wessex Water

Special Report:
Captive audience

Issue 16

Issue 16

Issue 15

Issue 15

Issue 14

Issue 14

Issue 13

Issue 13

Issue 12

Issue 12

Issue 11

Issue 11

Issue 10

Issue 10

Issue 9

Issue 9

Issue 8

Issue 8

Issue 7

Issue 7

Issue 6

Issue 6

Issue 5

Issue 5

Issue 4

Issue 4

Issue 3

Issue 3

Issue 2

Issue 2

Issue 1

Issue 1

MRS Reports

Prediction and planning in an uncertain world
How insight and research can help organisations connect with the future.

Towards an insight driven organisation

Towards an insight driven organisation

The Business of Evidence 2016

The Business of Evidence 2016

The Business of Evidence 2012

The Business of Evidence 2012

The Curious Computer

The Curious Computer

Democracy

Democracy

'Private Lives?' privacy report

'Private Lives?' privacy report