Analytic Partners acquires Magic Numbers

The agreement will see Magic Numbers remain as an independent brand and will gradually be incorporated into the Analytic Partners network.

Analytic partners said the acquisition of Magic Numbers would help to accelerate its work in commercial analytics and in the UK, as well as the wider Europe, Middle East and Africa market.

Magic Numbers would also benefit from Analytic Partners’ scale, technology and global presence, according to the two businesses.

Analytic Partners president and chief executive Nancy Smith said: “As a founder myself, I have a great deal of respect for what Dr Grace Kite has built with Magic Numbers.

“Adding Magic Numbers to our strong global team of thought leaders and change management agents will achieve meaningful synergies that will increase value for both our customers and our teams.”

Dr Grace Kite, founder at Magic Numbers and training brand Magic Works, added: “We’re feeling full of optimism for the future that’s opening up.

“Our new friends at Analytic Partners share our commitment to empowering people to make brilliant commercial and marketing decisions. Together, we’ll bring fabulous technology and tools to the UK and be even better partners to our clients’ people, wherever they are in the world.”