How the automotive sector is using market research and insight to transform business.
At the touch of a non-existent button
One step on from gesture technology, Ultrahaptics is using ultrasound to simulate the feel of control knobs in thin air. By Jane Bainbridge
Looking under the bonnet of how we buy cars
Buying a car now involves many levels of research and recommendations, so building brand awareness with engaging content is vital for a car company wanting to standout says Rik Moore.
GfK recruits US industry heads
US – GfK has appointed three new industry leads in North America covering the automotive, consumer and technology teams.
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