How the automotive sector is using market research and insight to transform business.
Online businesses biggest TV ad spenders
UK – TV ad revenue has grown for the seventh consecutive year to reach £5.27 billion in 2016, according to the marketing body for commercial TV Thinkbox.
Safety in numbers
Car manufacturer Volvo’s long- term vision is to protect its customers while making them feel special. Understanding how to do that involves immersing its employees in customers’ lives. By Bronwen Morgan
Five focus groups that changed the world
Recent reports of the death of the focus group have been greatly exaggerated. Jamin Brazil, CEO of FocusVision explains why the focus group is even more relevant today than it’s ever been...
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