How the automotive sector is using market research and insight to transform business.
Five focus groups that changed the world
Recent reports of the death of the focus group have been greatly exaggerated. Jamin Brazil, CEO of FocusVision explains why the focus group is even more relevant today than it’s ever been...
Goodbye sadvertising, hello star power
During the Super Bowl, Brainjuicer live tested the adverts to see which performed the best in its emotional ad testing. Tom Ewing explains what it found.
It’s good to share
Drummond Gilbert founded car-sharing website GoCarShare six years ago and is a champion of the sharing economy. Impact caught up with him to discuss how this business model has gained ground
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Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa