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Keeping up with the Joneses, not the Kardashians
Crawford Hollingworth
Insight & Strategy
Refreshing research: How PepsiCo uses insight
Columnists
Impact Reports
It's the taking part that counts: Improving the participant experience
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
How the automotive sector is using market research and insight to transform business.
News
Comscore partners on cookie-free targets for car industry
Feature
Pedal to the floor: How Jaguar Land Rover uses insight to stay ahead
Liam Kay
October 2021 issue of Impact published
Capability gaps creating measurement challenges for advertisers
Paul Ballew to lead data at NFL
The Market Research Society has published a digital version of the October 2021 issue of Impact alongside the print edition.
UK – Media is growing in importance, but advertising leaders are facing challenges due to ‘capability gaps’ in areas including measurement and transparency, according to research from the World Federation of Advertisers.
The National Football League (NFL) has appointed former Ford executive Paul Ballew as chief data and analytics officer, with immediate effect.
Inclusive advertising ‘increases purchasing intent’
Greg Morris – Research Hero
The Market Research Society has launched the Research Heroes programme to celebrate the sector’s unsung heroes. Greg Morris has been named one of the Research Heroes for summer 2021.
News Round Up
RealityMine to open centre of excellence for data science
Consumer confidence hits another record low
Bilendi sets up shop in the Netherlands
PRS In Vivo appoints global account leader for Switzerland
Truth Consulting expands Germany team
InMoment hires head of customer success
Nielsen adds IHS Markit Polk Automotive data to audience segments
@RESEARCH LIVE
RealityMine to open centre of excellence for data science https://t.co/B112xzpDG0 #mrx #marketresearch
Consumer confidence hits another record low https://t.co/ylct3h9Wql #mrx #marketresearch
Bilendi sets up shop in the Netherlands https://t.co/rb2CaRJOMt #mrx #marketresearch
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Newsletter
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Most Popular
PRS in Vivo launches product testing tool
Colette Doyle
Kantar identifies top brands of the last decade
Kantar announces record Q1 revenue
Brands must do more on the menopause, finds study
Kantar names product marketing head for Insights division
Remove ‘pink and blue divides’ in products, neuroscientist says
Nielsen partners on ad campaign measurement
Kantar appoints CEO of Insights Americas business
Data reform bill proposes GDPR changes
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
