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In search of happiness
Andy Dexter
How the automotive sector is using market research and insight to transform business.
Feature
Learning from the margins
Jim Mott
News
Simpson Carpenter hires head of automotive from Jaguar Land Rover
Kantar Millward Brown partners with Cuebiq on offline ROI
Opinion
Insights conferencing the US way
Lucy Davison
Gracenote reaches 100m cars milestone
US – Global research agency Kantar Millward Brown has announced a partnership with location data company Cuebiq, to help marketers measure their advertising’s offline ROI.
Emotion and memory were the key themes at The Insights Association’s Next 2017 conference. The themes may be universal but the style of conferencing was different, as Keen as Mustard’s Lucy Davison reports.
US – Nielsen-owned entertainment business Gracenote has now been featured in more than 100 million cars globally.
Corporate governance increasingly vital to reputation
British Airways remains UK’s favourite consumer brand
News Round Up
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top
Changes at top for Kantar Public
Nielsen appoints De Luca to board
One in five Brits don’t want a smartphone
Hausruckinger joins The NPD Group
Online businesses biggest TV ad spenders
Safety in numbers
Bronwen Morgan
@RESEARCH LIVE
Successful business should include a happiness measure @andydexter #mrx https://t.co/LC5pBA7u02 https://t.co/5XeBpmMtQE
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top https://t.co/rKeFNu991a #mrx #marketresearch
Changes at top for Kantar Public https://t.co/x6QV8jPQJU #mrx #marketresearch
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Resources Group VP, European Operations – International MR Group £100000–130000
Spalding Goobey Associates Global Consumer Insight Manager, Innovations – FMCG Clientside c. £65–75,000 + bonus + excellent benefits
Credos, Advertising Association Research Executive £25,000 to 30,000
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Most Popular
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Jane Bainbridge
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Ingleton replaces Rhall as CEO, insights at Kantar
Coplin exits Microsoft
@Helen_Estelle Congratulations Helen, well done!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
