Feature

Pampered pets: the market for animal companion products

A look at what marketers can learn from the latest research into Britain’s enduring obsession with its four-legged friends.

Jeremy King

News

Consumer interest in ‘virtual living’ intensifies, Accenture survey finds

The growing use of immersive technologies such as augmented and virtual reality will act as a catalyst for companies to invest in new capabilities to blend the physical and virtual worlds or risk being left behind, according to the findings of a recent global survey from Accenture.

Colette Doyle