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Consumers open to fintech but data privacy concerns remain
Jane Bainbridge
How the travel industry is using market research and insight to better understand customers.
News
Air travellers’ media habits revealed in new study
Kantar Millward Brown partners with Cuebiq on offline ROI
Feature
‘Don't try and boil the ocean’
Bronwen Morgan
Young researcher Q&A: Sabrina Salvador
Tencent remains China’s most valuable brand
Yesterday, the Market Research Society hosted the Travel, Tourism and Hospitality Conference in London. Here’s some of what we learned, including the importance of not trying to do too much with big data.
Sabrina Salvador of Hachette is &more's – MRS’s new network for young professionals – young researcher of the month for April. She talks about the importance of being strategic with growing her career.
CHINA – The brand value of the top 100 Chinese brands has increased 6% to $557.1 billion, with Tencent holding on to the top spot, according to Kantar Millward Brown’s BrandZ study.
Now for the fun part … gamification goes mainstream
Jo Bowman
Shining a light on taboo subjects – how research is informing and effecting change
UK – Research projects are raising understanding of previously taboo subjects and helping bring about changes that improve people’s lives, the MRS conference, Impact 2017 has heard.
News Round Up
Tubis joins Fusion Media in analytics role
Platypus Research wins England Golf contract
Toluna launches hyper-targeted DIY Research
Kadence adds to its team
British Airways remains UK’s favourite consumer brand
TFWA appoints Portland Design for insight reports
@RESEARCH LIVE
Consumers open to fintech but data privacy concerns remain https://t.co/jZxEGS4ENg #mrx #marketresearch
Tubis joins Fusion Media in analytics role https://t.co/iNchjLLv43 #mrx #marketresearch
Platypus Research wins England Golf contract https://t.co/H84AOYkK27 #mrx #marketresearch
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And the winner is...the exit poll
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Obituary: Suzy Aronstam
Opinion
The pollsters’ experimental election
Anthony Wells
Five tech and cultural trends to watch
MFour and Kantar launch social media mobile ad testing
Habit formation
Crawford Hollingworth
UK voters placing trust in mainstream media
RT @researchlive: Consumers open to fintech but data privacy concerns remain https://t.co/jZxEGS4ENg #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
