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Why complex modelling is rubbish
Ryan Howard
How the travel industry is using market research and insight to better understand customers.
Feature
Young researcher Q&A: Lewis Reeves
News
SSI and Alaska Airlines launch rewards scheme
US – SSI and Alaska Airlines have created a new loyalty rewards programme called The Opinion Terminal.
Lack of trust in social media recommendations
Carolyn McCall appointed ITV chief executive
UK – ITV has announced that Carolyn McCall will be its new chief executive taking over from Adam Crozier who left last month.
Air travellers’ media habits revealed in new study
Jane Bainbridge
UK – Trust in recommendations made on social media lags significantly behind those from family and friends, TripAdvisor and traditional media in influencing holiday and leisure choices, according to new research.
UK – Media consumption among global travellers points to CNN as the most popular news source, in an inaugural study from BDRC.
Kantar Millward Brown partners with Cuebiq on offline ROI
‘Don't try and boil the ocean’
Bronwen Morgan
News Round Up
Dataxu hires Kosmala to drive self-serve platform business
WPP acquires Design Bridge
Taboola partners with Getty Images on creative testing
Former Kantar Media CEO launches advisory firm
Op4G and FocusVision form partnership
Young researcher Q&A: Sabrina Salvador
Tencent remains China’s most valuable brand
@RESEARCH LIVE
Dataxu hires Kosmala to drive self-serve platform business https://t.co/74I7dwIQtz #mrx #marketresearch
WPP acquires Design Bridge https://t.co/rpzj7GnPx9 #mrx #marketresearch
Taboola partners with Getty Images on creative testing https://t.co/NR79MwzW1K #mrx #marketresearch
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Opinion
Research is the answer to the ad gender stereotyping problem
Tom Ewing
US B2B marketing automation more advanced than Europe
Sport England creates online evaluation framework
In the age of big data-if you want to thrive as a market researcher-your statistical skills need to be up to scratc… https://t.co/cSOT2AlVIC
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
