How the travel industry is using market research and insight to better understand customers.
Three quarters of Britons think customer service is poor
UK – Almost three in four ( 74%) Britons think the standard of customer service is ‘poor’ with only 10% considering it ‘good’ according to research from ratings and customer insights company, Feefo.
NPD to acquire travel retail research firm CiR
US — Information and advisory services provider The NPD Group has agreed to acquire Counter Intelligence Retail (CiR), a travel research and data analysis agency.
SSI grows Brazilian panel with TudoAzul
US – Survey Sampling International and Azul Brazilian Airlines’ TudoAzul have announced a new reward programme, Pontos por Opiniões, the first for SSI in Brazil.