How the travel industry is using market research and insight to better understand customers.
Aldi tops Siegel+Gale’s global brand simplicity ranking
US – Brands that embrace simplicity enjoy increased revenue, valuation, brand advocacy and employee engagement according to the latest Brand Simplicity Index from Siegel+Gale.
How to make the most of our lives ‘on the road’
Travel is a fact of life for many researchers and Jigsaw Research’s Peter Totman discusses how that travel mind-set can affect the quality of the research.
A question of trust
Word of mouth recommendations can be very persuasive, but brands looking to use this type of advocacy should be vigilant about who’s doing it, and how similar they are to their target market. By Bronwen Morgan.
Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa