Banerjee (pictured) will take on the role with immediate effect and replaced Shashi Sinha, executive chairman at IPG Mediabrands India, who served as BARC India’s chairman for more than three years. 

In addition to his roles at Sony and BARC India, Banerjee is vice-president at the Indian Broadcasting & Digital Foundation (IBDF) and a director on the boards of MSM-Worldwide Factual Media Private Limited and Bangla Entertainment Private Limited.

BARC India is a statistical and measurement science company founded in 2015 and registered with the Ministry of Information & Broadcasting as a self-regulated, not-for-profit joint industry body for providing audience estimates to broadcasters, advertisers and advertising agencies.  

Nakul Chopra, chief executive at BARC India, said: “We welcome Gaurav Banerjee as our new chairman. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem.

“We would also like to express our deep respect and thanks to Shashi Sinha for his stewardship and commitment to BARC. His tenure has been instrumental in enhancing data granularity while reinforcing BARC’s dedication and commitment to the industry.”

Banerjee added: “BARC India continues to empower stakeholders across the ecosystem with data driven decision making and it is a privilege to take on the role of chairman at the world’s largest television audience measurement company.

“A big thank you to Shashi Sinha for his exceptional leadership and steady guidance over the last three years. As we navigate a rapidly converging media landscape, I look forward to continue strengthening BARC’s position as a trusted and credible currency for TV measurement in India.”