Chaudhuri will succeed Dr Derrick Gray, who is leaving the organisation having worked at BARC India for the past six years.

Currently, Chaudhuri is global head of data science and advanced analytics at Datamatics, where he has been since 2016.

Prior to Datamatics, Chaudhuri has worked in senior roles at firms including KPMG, Nielsen and ZS Associates.

Cahudhuri also has experience in the areas of statistics, stochastic modelling, market measurement, consumer segmentation, artificial intelligence, machine learning, demand forecasting and big data analytics.

Nakul Chopra, chief executive officer at BARC India, said: “I’m happy to welcome Bikram to the BARC India family. He brings deep knowledge and rich expertise in big data, research and business intelligence.

“I’m confident that with his strategic vision and passion for excellence, he will not only uphold the legacy Derrick leaves us with, but also help navigate our future in this fast-evolving environment.”