The acquisition will see QuMind support Largo.ai’s Simulated Audience digital twins tool and new product generation.

The QuMind team will remain in their current roles, and the deal will see Largo.ai’s ‘Simulated Audience’ tool introduced gradually into QuMind, with clients offered opportunities to carry out tests with real individuals or digital twin audiences.

Through the integration of QuMind into the business, Largo.ai said its technology would be made widely accessible to brands and agencies, aiding Largo.ai’s expansion within the marketing and advertising sector. 

Largo.ai is an AI  company that runs content tests, audience prediction and simulated focus groups for the TV, film and advertising industries, and is headquartered in Lausanne, Switzerland with an additional presence in Los Angeles and London.

The company was launched in 2020 as a spin-off from Swiss technical university Ecole Polytechnique Fédérale de Lausanne and recently closed a Series A financing round and secured Hollywood actor Sylvester Stallone as an investor and strategic partner.

Founded in 1999 by chief executive Mark Ursell (pictured left), QuMind focuses on digitally led market insight and analytics through its research technology platform.

Sami Arpa, chief executive and co-founder at Largo.ai, (pictured centre, with chief operating officer Celine Udroit  pictured right) said: “Working together, we hope to push the boundaries while respecting the creative contributions that make advertising content magic.”