FEATURE3 February 2020

Banking on insight

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Features Finance Impact Technology UK

Paul Smith, director of customer insight and marketing data for Royal Bank of Scotland Group, wants the bank to look forward rather than back, and is counting on insight to enable that. By Katie McQuater.

Eleven years on from RBS Group’s £45bn taxpayer-funded bailout at the height of the financial crisis, the company is still feeling the effects in terms of its reputation. Last year, then chief executive Ross McEwan said it could take ...