FEATURE30 July 2020

Mischief maker

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Features Impact Youth

Comic relief is ingrained in Beano’s history, and the brand is using insight to stay on top of what kids care about in 2020. By Katie McQuater.

“At the moment, our most visited posts are dad jokes, so I think there’s an appetite for some fun and light relief for children, ” says Helenor Gilmour, director of insight at Beano, speaking via Zoom in the midst ...