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It’s time to make some noise
Monique Drummond
News
Majority of businesses to boost research budgets
Consumer confidence down in January
Opinion
Hiding in plain sight
Lorna Tilbian
Market research spend continues to contract
Katie McQuater
‘Don’t blame algorithms’ for exam issues, says professional IT body
Lorna Tilbian, chairman of Dowgate Capital, reflects on the dominance of the tech giants in her latest Impact column.
Budgets available for market research fell in Q4 of 2020, as overall marketing budgets continued to decline, according to the IPA’s quarterly Bellwether Report.
Following an announcement that England’s secondary school examinations are to be cancelled again in 2021, BCS, the Chartered Institute for IT, has said algorithms should not be blamed for the results controversy last year.
Vaccine debate won’t be won by talking about the science
Jeremy Hollow
Nielsen to measure film streaming audiences
News Round Up
MRS updates inclusion pledge
Alida appoints diversity and culture SVP
Adthena acquires Kantar search tool
DeVlieger named C Space global CEO
PRS In Vivo USA rebrands following investment
Stop, collaborate and listen
James Oates
The future of geodemographics
Barry Leventhal
@RESEARCH LIVE
MRS updates inclusion pledge https://t.co/W2g3OFsejS #mrx #marketresearch
Majority of businesses to boost marketing budgets https://t.co/Jq5LquR4jD #mrx #marketresearch
Joe Biden was inaugurated as America's 46th president this week. In the latest issue of @ImpactMRS, @Ipsos pollster… https://t.co/NRSd1BLM3L
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Kantar and Adthena launch search intelligence partnership
Cogensia CEO sacked following Capitol unrest
Comscore and MediaMath partner on ad targeting
Kinetic hires CEO
Confirmit and FocusVision agree merger
Liam Kay
Feature
Preview 2021: The role of market research in recovery
Businesses urged to check EU data arrangements
Empower Translate hires commercial director
Preview 2021: Skills and talents
Calling the research leaders of the future ; help shape the UKs young researcher network: &more @TweetMRS #mrx https://t.co/a4pavxMLdb
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON