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Why complex modelling is rubbish
Ryan Howard
Latest mergers and acquisitions news from the market research sector.
News
WPP acquires Design Bridge
QRS and Tragon merge
US – Q Research Solutions (QRS) and Tragon have merged to create a new sensory and consumer research business which will currently operate as QRS-Tragon.
Critical Research buys Saville Rossiter-Base
Grey acquires Dubai digital agency
Nielsen acquires AI-powered sports marketing startup
UK – London-based full service research agency Critical Research has acquired Saville Rossiter-Base (SR-B), another full service agency.
DUBAI – Global marketing communications agency Grey has acquired hug, a full-service digital agency in Dubai.
US – Nielsen has acquired vBrand, an Israel-based technology startup that has developed a machine-learning-enabled platform to measure brand exposure in sports programming.
PwC acquires Optimisa Research
WPP invests in VR/AR business
News Round Up
Dataxu hires Kosmala to drive self-serve platform business
Taboola partners with Getty Images on creative testing
Former Kantar Media CEO launches advisory firm
Op4G and FocusVision form partnership
Majority of FTSE 350 boards untrained to deal with cyber attack
Synthesio acquires Social Karma
MRSS buys Market Probe
INDIA – Tech-focused market research company Majestic Research Services and Solutions (MRSS) has acquired Singapore-based market research company Market Probe Asia Pacific from its US parent, Market Probe.
@RESEARCH LIVE
Dataxu hires Kosmala to drive self-serve platform business https://t.co/74I7dwIQtz #mrx #marketresearch
WPP acquires Design Bridge https://t.co/rpzj7GnPx9 #mrx #marketresearch
Taboola partners with Getty Images on creative testing https://t.co/NR79MwzW1K #mrx #marketresearch
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Spalding Goobey Associates Associate Director, Quant – Strategic Insight Consultancy Up to £55,000 + benefits
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Opinion
Research is the answer to the ad gender stereotyping problem
Tom Ewing
US B2B marketing automation more advanced than Europe
Sport England creates online evaluation framework
In the age of big data-if you want to thrive as a market researcher-your statistical skills need to be up to scratc… https://t.co/cSOT2AlVIC
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
