News

Plan for the long term to sell businesses, hears conference

Research agencies should plan carefully before looking for a buyer for the business and take a long-term approach to growth and expansion, the Market Research Society’s agency owners and leaders conference has heard.

Liam Kay-McClean

News

AppsFlyer acquires Devtodev

Marketing measurement, attribution and data analytics company AppsFlyer has acquired Devtodev, a data analytics firm for game and app developers, for an undisclosed amount.