Latest mergers and acquisitions news from the market research sector.
BDRC brings Africa business back on board
SOUTH AFRICA – After operating independently for more than 10 years, the South African research business set up by BDRC is coming back into the fold and rebranding as BDRC Africa.
Gartner buys digital brand researcher L2
US – IT research giant Gartner has agreed to buy New York-based L2, which specialises in benchmarking the digital performance of brands.
Altice USA acquires Audience Partners
US – Cable operator Altice USA has acquired advertising platform Audience Partners in order to enable multiscreen addressable advertising solutions.
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