The partnership will centre on providing data quality validation across Dig One, which is Dig Insights’ social insights and agile testing platform.

The agreement makes Dig Insights the first company to bring Data Quality Co-op’s data quality intelligence infrastructure into an end-to-end insights platform.

Dig Insights is also implementing an independently verified Dig Quality Certification, supported by the Data Quality Co-op, which will provide continuous, live-status confirmation of Dig Insights’ quality standards, with required alignment across third-party suppliers and visibility into how quality is monitored over time. 

As part of the partnership, Dig Insights will also contribute real-world outcomes and supplier learnings back into the Data Quality Co-op platform, with the intention of strengthening quality signals across the broader research ecosystem.

The partnership will expand in the future to cover Dig Insights’ enterprise operations, including broader adoption of the Data Trust Score tool from Data Quality Co-op.

Katie Casavant, head of commercial at Data Quality Co-op, said: “Dig is demonstrating what it looks like to move beyond point-in-time quality checks toward a system where trust is measured, shared and improved continuously.

“This partnership reflects a shared commitment to making data quality visible and accountable.” 

Paul Gaudette, chief executive at Dig Insights, said: “Dig has always taken data quality seriously. This partnership allows us to turn the dial further by pairing our internal standards and innovation with independent, industry-level validation, so clients can have even greater confidence in the data informing their decisions.”