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In search of happiness
Andy Dexter
News
Teenagers show ‘true self’ on Instagram
Facebook seeks accreditation for ad metrics
Robert Langkjaer-Bain
Facebook’s ad figures called into question
Havas buys social media agency Blink
Synthesio strengthens social data offer
US – The potential reach figures that social media giant Facebook gives advertisers differ from US census data according to an investment analyst.
FRANCE – Havas Group has acquired a majority stake in Israeli social media agency Blink which specialises in helping brands understand content and conversation management online.
US – Social intelligence and listening platform Synthesio has announced that it is strengthening its social data capabilities through integrations and additions into its platform.
Australians suffering from social media fatigue
IPA urges YouTube and Facebook to address video measurement
News Round Up
Unruly takes emotion targeting tool to SE Asia advertisers
Technology biggest concern for business influencers
Kleffmann restructures AgriGlobal team
Nielsen in collaboration with clypd
Macromill buys Acturus to merge into MetrixLab
Facebook introduces video viewing platform
Salesforce brings AI to social media marketing
@RESEARCH LIVE
Top tips on managing stress when working in market research by @albert bernard @UMLondon #mrx #wellbeing… https://t.co/Nye04obEDV
Unruly takes emotion targeting tool to SE Asia advertisers https://t.co/zZ8UQDiKwh #mrx #marketresearch
Technology biggest concern for business influencers https://t.co/8iIocZiqp9 #mrx #marketresearch
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Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Jane Bainbridge
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
Bronwen Morgan
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Gender inequality persists in the MR industry, survey finds
Coplin exits Microsoft
RT @DJS_Utilities: There's still time to complete our very short #survey on #vulnerability in the #water & #energy sectors @TweetMRS #MRSli…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
