Brands ‘must bring something of value’ to social media
UK – Brands engaging with consumers on social media must bring something of value, before they expect consumers to share data or be receptive to messages.
Caitlin Moran: ‘the internet is like a baby: incredibly angry about things that don’t matter’
UK - Speaking at Impact 2017, Caitlin Moran suggested hope lay in today’s social media institutions metaphorically “burning to the ground” before being rebuilt.
How far should automation go – and will it put human researchers out of a job?
UK - The appeal of automating research is clear: it’s often faster and cheaper than a human researcher. But as machines become more intelligent, will there still be a role for real people, and for the old-fashioned business of asking questions?