How the retail sector is using market research and insight to better understand customers.
The roller-coaster year for UK consumer confidence
UK – It’s been a tumultuous year politically and this backdrop has taken its toll on consumer confidence according to GfK’s Consumer Confidence Index.
Demystifying big data
How does big data and traditional market research work together? Joe Catling shares some of his insights from Big Data World.
2016 Review: best campaign of the year
Unsurprisingly in this tumultuous year, there were two campaigns – one either side of the Atlantic – that stood out for our panel in 2016.
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