How the retail sector is using market research and insight to better understand customers.
Perceived shopper satisfaction declines over time
US – A new study by MFour analysing shopping experience satisfaction scores suggests that consumers’ perceived satisfaction erodes over time.
British Airways remains UK’s favourite consumer brand
UK – British Airways has come out on top of the annual Consumer Superbrands list for the fourth consecutive year.
Five focus groups that changed the world
Recent reports of the death of the focus group have been greatly exaggerated. Jamin Brazil, CEO of FocusVision explains why the focus group is even more relevant today than it’s ever been...
Tel: +44 (0)1865 261440
We are expert research designers. We blend methodologies and make use of cutting edge technology where appropriate to deliver the insights you need. Examples include: onsite . . .
Tel: +44 (0)161 477 9195
With extensive operational and project management experience, Data Options offer high quality data services to market research organisations of all sizes. Whether as overspill capacity for in house services or as . . .
News Round UpSee All