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Consumer insight

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News

Lack of insight hampers creativity

Half of brands ( 51%) surveyed by Lions claim their insights are too weak to develop ‘bold creativity’, with the study identifying a lack of understanding over what quality insights look like.

6 MayKatie McQuater
News

Kasi Insight and Moonlook partner on African consumer and creative insights

29 Apr
Young woman wearing traditional necklace, surrounded by graphics, as part of research about African creative businesses
Opinion

Living in the moment: How brands can prioritise the present

28 AprClaudia Oberlin
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News

L&E Research partners with Adrich on behavioural data

28 Apr
products on a shelf
Writer's Opinion

To break free from algorithmic loops, researchers and analysts must move toward living foresight models.

Tim Stock

Marie Lena Tupot
Write For Us
News

Zappi launches DIY AI concept agents

28 Apr
illustrated robots sitting at computers
News

Consumer confidence drops as economic concerns rise

25 Apr
Money hiding under umbrella
News

Listen Labs launches with $27m funding

25 Apr
Money
Features

Jigna Tailor: ‘Courtesy goes a long way’

15 AprLiam Kay-McClean
Jigna Tailor
News

NIQ buys AI sensory platform for CPG innovation

14 Apr
colourful smoothie drinks in glass bottles surrounded by fresh fruit
News

Numerator expands US consumer panel

11 Apr
Online panel
Features

‘We are sparring partners to our clients’: Kantar’s Nicki Morley on innovation and insight

2 AprLiam Kay-McClean
Nicki Morley
News

Ipsos to buy BVA

1 AprKatie McQuater
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Jobs

Spalding Goobey Associates

Senior Research Executive / Research Manager – Quantitative – Consumer, Product and Shopper Experts

£36–46,000 DOE
NEST Corporation

Market and Competitor Analyst

50,000–55,000 (depending on experience)
Resources Group

Research Associate – Finance / Retail Tech

£26,000–£34,000 + Benefits
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