Morton will report to chief brand officer Carla Murphy, strengthening the brand’s customer strategy globally.

She will be part of the company’s leadership team, with a focus on using consumer insight and customer experience to grow the brand’s relevance and loyalty.

Morton’s career in fashion, luxury and retail has included 17 years at Burberry, where she worked in customer experience and digital transformation roles. She has also worked as an independent consultant, advising brands including Fortnum & Mason. 

Carla Murphy, chief brand officer, Dr. Martens, said: "Katie has an outstanding track record helping some of the world’s most iconic brands better understand and serve their consumers.
 
"Together with the recent appointments across our product and brand leadership teams, Katie’s arrival strengthens our ability to better understand our consumers, respond to their evolving needs and create memorable brand experiences that deepen our connection with our consumers around the world."