Latana names VP of strategic accounts

GERMANY – Berlin-based consumer insights business Latana has appointed Steve Ward as vice-president of strategic accounts.

Berlin

Ward previously spent 17 years at Dynata, most recently as vice-president of product sales, and will looks to support global growth and major brand partnerships in his new role at Latana.

Latana was founded in 2019 and runs a brand tracking platform focused on consumer insights.

Nico Jaspers, chief executive at Latana, said that Ward’s “track record of delivering impactful change within organisations makes him the ideal candidate to drive our expansion”.

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