All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
How the leisure and arts industry is using market research and insight to better understand customers.
Feature
A warm welcome: Insight and the hotel industry
With the global pandemic having wreaked havoc on the hospitality industry over the past two years, Warner Leisure Hotels explains why the insight function is so important for its future success.
Colette Doyle
Feature
The future of fandom
What is the deeper human meaning of fandom in the entertainment industry?
Douglas Dunn
Opinion
Implicitly Bond: reaction time testing and the next 007
It’s been the question on fans’ lips since the latest instalment in the Bond franchise, No Time To Die, dropped: who should play the next James Bond?
Michal Matukin
News Round Up
See AllInnovateMR adds data quality VP to US leadership team https://t.co/BWNoCjtB9j #mrx #marketresearch
Commercial radio listening soars to record levels https://t.co/cMboMA6FPP #mrx #marketresearch
Swift Ukraine action sees major brands receive reputational boost https://t.co/oBWaFDeWIy #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Commercial Research Manager
£35000–45000
Hasson Associates
Strategic Client Development Director
£50000–60000
Hasson Associates
SRE – Quantitative (Health and Social Care Team)
£33000–36000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Commercial Research Manager
£35000–45000
Hasson Associates
Strategic Client Development Director
£50000–60000
Hasson Associates
SRE – Quantitative (Health and Social Care Team)
£33000–36000
InnovateMR adds data quality VP to US leadership team https://t.co/BWNoCjtB9j #mrx #marketresearch
Commercial radio listening soars to record levels https://t.co/cMboMA6FPP #mrx #marketresearch
Swift Ukraine action sees major brands receive reputational boost https://t.co/oBWaFDeWIy #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Commercial Research Manager
£35000–45000
Hasson Associates
Strategic Client Development Director
£50000–60000
Hasson Associates
SRE – Quantitative (Health and Social Care Team)
£33000–36000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
One of the UKs most successful sectors & one of the few in which we are truly world leading , including for qualifi… https://t.co/fHqObEykIN
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON