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How the leisure and arts industry is using market research and insight to better understand customers.
News
Sponsorship measurement technology launched by former YouGov Sport director
Sport sponsorship, marketing and insight consultant Bruce Cook, formerly of YouGov Sport, has launched SponsorLab, a software-as-a-service tool to measure sponsorship.
Feature
Valentine’s Day: does romance still sell?
A look at the Archive of Market and Social Research highlights that while romance might have changed over the years, Valentine’s Day still presents an opportunity for escapism.
Judith Staig
News
We Are Family appoints UK research & strategy director
Full-service children and family marketing agency We Are Family has appointed Sev Marcel as research and strategy director within its UK team, based in London.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Quant / Qual Research Manager – Global Communications Agency
circa early / mid £40\'s + Bens
Resources Group
Senior Research Manager – Events & Exhibition Industry
£40,000–£45,000 (flex) + very good benefits
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Quant / Qual Research Manager – Global Communications Agency
circa early / mid £40\'s + Bens
Resources Group
Senior Research Manager – Events & Exhibition Industry
£40,000–£45,000 (flex) + very good benefits
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON