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How the leisure and arts industry is using market research and insight to better understand customers.
News
$18m investment for product testing platform Highlight
In-home product testing startup Highlight has raised $18m in Series A funding, led by Acre Venture Partners and HearstLab, with participation from Ingeborg Investments and GS Futures.
Feature
Virtual engagement: Can AI improve surveys for participants?
Research by beer maker Heineken and MMR Research has found that generative AI can boost survey engagement.
Liam Kay-McClean
News
Zoë Friend joins NBCUniversal to lead consumer insight
Media and entertainment company NBCUniversal has appointed MarketCast’s Zoë Friend as executive vice-president of consumer insights, effective from 6th September.
Katie McQuater
News Round Up
See All NewsMedia evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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Senior Research Executive, Automotive – Research Consultanc
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Research Manager – Client-focused – Top international clients!
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The world's leading job site for research and insight
Spalding Goobey Associates
Senior Research Executive, Automotive – Research Consultanc
£32–36,000 + benefits
Spalding Goobey Associates
Data Operations Manager
£40–45,000 + benefits
Resources Group
Research Manager – Client-focused – Top international clients!
£40–43,000 + benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Research Executive, Automotive – Research Consultanc
£32–36,000 + benefits
Spalding Goobey Associates
Data Operations Manager
£40–45,000 + benefits
Resources Group
Research Manager – Client-focused – Top international clients!
£40–43,000 + benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON