How the leisure and arts industry is using market research and insight to better understand customers.
Three quarters of Britons think customer service is poor
UK – Almost three in four ( 74%) Britons think the standard of customer service is ‘poor’ with only 10% considering it ‘good’ according to research from ratings and customer insights company, Feefo.
Should market researchers aspire to be more like marketing and advertising?
It’s time for market researchers to work harder at promoting the value of the work that they do argues Research Now's Chris Dubreuil.
Nielsen Sports hires digital head from BBC
UK – Analytics and insights sports business, Nielsen Sports has appointed Chris Hurst as its head of digital for the UK.
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