The measurement will offer brands and publishers insight into questions about whether visibility on AI platforms leads to engagement such as follow-on site visits, and which content and topics influence audiences in AI-based environments.

Comscore said an increase in sponsored placements alongside AI chat responses means marketers need more measurement of how their brands and competitors are performing in these spaces.

Comscore’s solution is built on user activity from its opt-in panel. The new service is integrated into Comscore’s production pipeline for monthly ingestion and reporting.