Comscore said revenue was at $79.2m in the second quarter, compared with $89.4m in the same three months in 2025, with net losses hitting $14.8m compared with $9.5m the prior year.

The results also saw an adjusted earnings before interest, taxation, depreciation and amortisation (EBITDA) of $1.3m, in contrast to $8.9m in 2025.

Matt McLaughlin, chief executive at Comscore, said that the second quarter saw the “completion of several critical actions necessary to further stabilise our core business and improve our balance sheet”, referencing the elimination of $40m in long-term debt and the sale of its Movies business.

“However, our top- and bottom-line results for the quarter were not acceptable, reinforcing the urgency with which we are taking action to realign our priorities,” McLaughlin added.

McLaughlin is new in post, having joined Comscore in May, replacing Jon Carpenter.

The results come a day after Comscore pledged to make a “substantial headcount reduction” as part of its new return on investment (ROI) strategy.

The company said that it expected its ROI strategy to save between $20m and $25m annually from reducing staff numbers, with one-time costs associated with the plan accounting for between $7m and $9m.

The second quarter results show that core operating expenses were down 2.8% year-on-year to $87.9m for the latest quarter.

Content and advertising measurement revenue decreased 11.7% in Q2 2026 compared with the same quarter in 2025, due to lower syndicated audience revenue primarily related to the sale of the Movies business, as well as weaker performance in television and syndicated digital products.

Cross-Platform revenue fell 2.1%, primarily driven by lower usage in Proximic, while research and insight solutions revenue decreased 9.2% from the prior-year period following lower renewals and deliveries of certain custom digital products.

McLaughlin added: “In my first 60 days as CEO, we moved expeditiously to build upon the strengthened balance sheet and reimagine how we operate.

“There are significant opportunities in front of us, including launching new and enhanced products, closing multimillion-dollar deals in local TV, expanding our Proximic footprint, and delivering AI and Creator solutions.

“Our enhanced operating model will better position us to deliver value for our customers, employees and shareholders.”