Netflix and AudienceProject partner on ad insights
The move expands an existing partnership between the streaming service and AudienceProject’s cross-media measurement platform, launched last year.
The work will look to showcase Netflix’s value to advertisers using AudienceProject’s Elevate, a measurement platform for media owners.
Netflix and AudienceProject will also use cross-media reports to offer advertisers insights into reach and frequency across channels, helping them understand how Netflix contributes to total campaign performance compared to other media channels.
Robert Singleton, partnerships director at AudienceProject, said: “Netflix is increasingly becoming an important part of advertisers’ media plans, and independent cross-media measurement plays a key role in proving the reach and incremental value it delivers.”
Measurement of Netflix’s ad-supported plan is available to advertisers and agencies in the UK, Germany, France, Italy, Spain and Canada.
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