FEATURE28 November 2019

Rewarding curiosity: How the British Museum shapes the visitor experience

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Features Impact Leisure & Arts UK

The British Museum attracts visitors from far and wide, and it’s Stuart Frost’s job to make sure they are getting the most out of their experience, be it from the permanent collection or special exhibitions – as he explains to Katie McQuater.

“Part of our job is to make sure we attract people’s attention, but then, when we get it, we reward it, ” says Stuart Frost. As head of interpretation at the British Museum, he is focused on shaping an experience ...