Features articles, opinion and the latest trends in market research and customer understanding.
The personal touch
Personality scoring, which uses psycholinguistics and text analytics to predict online behaviour from social media activity, is combining with social listening and big data to improve personalisation, says James Blake of Hello Soda.
Building blocks of happiness
It's easy to assume life was simpler, and happier, for the younger generation in the pre-internet good old days, but a research project by 2CV, among 16- to 18-year-olds, points to a generally happy generation. Jane Bainbridge reports
The art of insight
The Royal Academy of Arts is nearly 250 years old, but its relationship with research began in earnest less than four years ago. The RA's head of insight, Claire Clutterbuck, talks about her struggle to be heard.