Features

Features articles, opinion and the latest trends in market research and customer understanding.

close up photo of a mobile phone screen with social media icons and a thumb about to press one

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Fear and loathing: Tracking threatening language online

Liam Kay
Kelly Beaver

Feature

How I work: Kelly Beaver, chief executive, Ipsos UK & Ireland

Katie McQuater

Featured company

a photograph of a rainbow flag

Feature

Rebuilding pride: How co-creation helped Manchester Pride

Liam Kay
A headshot black and white photograph of Will Johnson

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Will Johnson in seven

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Practical ideals: representation at a crossroads

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In defence of qual: follow the money

How do we construct a robust defence of qual research when budgets are under pressure? Rhea Fox, former chief digital officer at Paperchase and chair of the qual debate at Insight Alchemy 2023, knew exactly who to turn to. Chris Molloy is Chief Client Officer at Brand Potential and spends a lot of his time not with marketing people – but with the money.

@RESEARCH LIVE