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Features

Features articles, opinion and the latest trends in market research and customer understanding.

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Features

The big read: Is the industry at a turning point?

Is now the big moment for research? In this ‘state of the nation’ report, Katie McQuater explores the forces of change shaping the sector, examining whether these will disrupt and reshape the fundamental role of insight.

28 JanKatie McQuater
Features

Getting under the skin: How research helped E45 engage with the trans community

29 JanLiam Kay-McClean
E45 website on skin during the transition
Features

How can UX be more inclusive?

29 AprLiam Kay-McClean
coloured balls balancing in a jenga structure
Features

Melanie Courtright: ‘Uncertainties increase demand for insights’

16 AprLiam Kay-McClean
Melanie Courtright
Writer's Opinion

To break free from algorithmic loops, researchers and analysts must move toward living foresight models.

Tim Stock

Marie Lena Tupot
Write For Us
Features

Jigna Tailor: ‘Courtesy goes a long way’

15 AprLiam Kay-McClean
Jigna Tailor
Features

Flexibility vs fatigue

3 AprAnnie Auerbach
stressed woman sitting in front of laptop at desk surrounded by paper and notes
Features

‘We are sparring partners to our clients’: Kantar’s Nicki Morley on innovation and insight

2 AprLiam Kay-McClean
Nicki Morley
Features

Next generation chat with LaShanda Seaman: ‘Take the opportunities’

25 MarLiam Kay-McClean
LaShanda Seaman
Features

CNN’s Mark Thompson & Crawford Hollingworth on the misinformation challenge

7 MarKatie McQuater
dice showing the words fake and fact
Features

Marketers tell us what works with packaging redesign research

26 FebWilliam Caruso
bottles and other product containers of varying sizes, all blank, without labels
Features

Laura Gafforio: ‘I should thank my younger self’

24 FebLiam Kay-McClean
Thumbnail_Laura-YR-RL25
Features

Raising the bar: How to boost data quality

17 FebLiam Kay-McClean
Pole Vaulter
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