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Research is the answer to the ad gender stereotyping problem
Tom Ewing
Features articles, opinion and the latest trends in market research and customer understanding.
Feature
A safe bet
Bronwen Morgan
Reflecting the gender spectrum
Anna Wates
Paradise Lost
Simon Atkinson
Ambition anxiety
Mark Bagnall
Young researcher Q&A: Lewis Reeves
FRANCE - Can France’s new president help French society become more at ease with itself? Simon Atkinson shares findings from Ipsos’s Global Trends survey on the problems facing the country
Millennial parents are conflicted; they're ambitious for their children but anxious about the impact of their encouragement of them to use digital technology, says Mark Bagnall of Basis Research.
This month’s &More young researcher of the month is Lewis Reeves. At 25 and with just five years of research experience, he’s managing director of data collection company Viga.
BE360: Living healthier lifestyles
Crawford Hollingworth
In the Mix
Tim Phillips
News Round Up
News
ICM Unlimited welcomes Bland
M3 Global Research promotes two
Behavioural Insights Team launches executive education programme
Lightspeed unveils network of data partnerships
GroupM rolls out global viewability standards
Virtually reality
Tim Holmes
Richard Thaler In Seven
@RESEARCH LIVE
ICM Unlimited welcomes Bland https://t.co/s2z7DwkNX9 #mrx #marketresearch
M3 Global Research promotes two https://t.co/sJ8Syt24xt #mrx #marketresearch
Behavioural Insights Team launches executive education programme https://t.co/PnsutwrDAw #mrx #marketresearch
Jobs
Spalding Goobey Associates Associate Director, Quant – Strategic Insight Consultancy Up to £55,000 + benefits
GfK UK Limited Senior Client Delivery Analyst Competitive salary, plus bonus and benefits
Aspire Senior Research Executive (SRE) £125–140 per day
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Opinion
Omnicom Group sees revenues slide
Has your organisation signed up to support #MRBAweek? You can help @MRBAtweets raise £40K for researchers in need: https://t.co/utQshxrn79
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
