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In search of happiness
Andy Dexter
Features articles, opinion and the latest trends in market research and customer understanding.
Feature
Consolidation is coming
Jon Priest
He’s not the man he was
Jake Goretzki
Learning from the margins
Jim Mott
BE360: becoming a more giving society
Crawford Hollingworth
UK – The image of British – and global – male identity is shifting, in particular among millennials. This opens up opportunities for brands to connect with them in different ways. By Jake Goretzki of Crowd DNA
PAKISTAN – Speaking to those on the edges of society can be as valuable to brands as interacting with those in their target demographics, as Jim Mott of BAMM learned when conducting research with truck drivers in Pakistan.
Insights from behavioural science, including that we are more generous when we are more aware of what others have given, could be used to boost charitable donations. By Crawford Hollingworth and Liz Barker of The Behavioural Architects.
The calm before the storm
Derek McInnes
A safe bet
Bronwen Morgan
News Round Up
News
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top
Changes at top for Kantar Public
Nielsen appoints De Luca to board
One in five Brits don’t want a smartphone
Hausruckinger joins The NPD Group
Reflecting the gender spectrum
Anna Wates
Paradise Lost
Simon Atkinson
@RESEARCH LIVE
Successful business should include a happiness measure @andydexter #mrx https://t.co/LC5pBA7u02 https://t.co/5XeBpmMtQE
Outra opens doors with Simon Hay, Lynton Crosby and Jim Messina at top https://t.co/rKeFNu991a #mrx #marketresearch
Changes at top for Kantar Public https://t.co/x6QV8jPQJU #mrx #marketresearch
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Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Jane Bainbridge
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Ingleton replaces Rhall as CEO, insights at Kantar
Coplin exits Microsoft
@Helen_Estelle Congratulations Helen, well done!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
