Features articles, opinion and the latest trends in market research and customer understanding.
Outside in: big data and technology
Yesterday, the Market Research Society hosted the Technology and Data Summit: a day of strategy, understanding and disruption, in London. Ray Poynter has picked out some highlights.
Busting the blockers
ASIA – Mobile internet is big business in Asia, but mobile adblocking has seen huge growth in the region. Will the rest of the world follow? By Bronwen Morgan
Behind the label
Our online behaviour shapes much of the advertising we see, but can it also change how we see ourselves? By Bronwen Morgan