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The pollsters’ challenges
Jane Bainbridge
Features articles, opinion and the latest trends in market research and customer understanding.
Feature
A Football Focus
All Together Now
BE360: debt free faster
Crawford Hollingworth
Young researcher Q&A: Benjamin Moncrieffe
Do you need a data protection officer?
Dr Michelle Goddard
The first of a new series exploring behavioural science in action and how it is transforming lives focuses on how it can help people tackle their debts. By Crawford Hollingworth and Liz Barker from The Behavioural Architects.
The latest &More young researcher of the month is Benjamin Moncrieffe of C Space, who describes the most interesting parts of his job, including how speaking to sex toy designers helped him advise an oral care client.
For some, it will soon be compulsory to appoint a data protection officer. Dr Michelle Goddard looks at which organisations will need to fill this post
Opinion
Tired of London, tired of life (or just struggling to pay the rent)?
Sinead Hasson
When people are willing to try new products
News Round Up
News
Two thirds of the world’s population will use mobile devices by 2022
Marketing data company Segment raises $64m
Impact Radius hires four
Eyeota partners with Nativo
MRSS buys Market Probe
Entering a new data ecosystem
Jonathan Hall
Employment across the generations
@RESEARCH LIVE
Ross Antrobus, head of research & insight at @FA, talks to @JaneBainbridge about working for a brand with 'no edges… https://t.co/KswniLrZi2
Two thirds of the world's population will use mobile devices by 2022 https://t.co/meLFFLXxB3 #mrx #marketresearch
Marketing data company Segment raises $64m https://t.co/8MJ4PkrhQX #mrx #marketresearch
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‘OK Google, start the survey’
Zoe Dowling
Join the Dots launches specialist qual unit
Netquest names Caldwell as UK MD
ICO rules that NHS DeepMind trial failed data protection law
Consumers open to fintech but data privacy concerns remain
Accenture acquires Clearhead
Post-election fall in consumer confidence
Kantar Media to include programmatic ad data
Almost half intend to activate GDPR personal data rights
Hope is not a strategy: @JaneVHales reflects on what a recent @AQRUK event conveyed about the innovation process https://t.co/vclDe6Zasv
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
