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In search of happiness
Andy Dexter
Features articles, opinion and the latest trends in market research and customer understanding.
Feature
‘It’s not brain surgery’
Michael Brown
Sensory overload
Rob Gray
Consolidation is coming
Jon Priest
He’s not the man he was
Jake Goretzki
Successful business strategy needs to include a measure of happiness and a recognition that brand purpose must involve more than just making money, writes Andy Dexter
Mergers and acquisitions within the research sector are necessary and inevitable, argues Future Thinking’s Jon Priest.
UK – The image of British – and global – male identity is shifting, in particular among millennials. This opens up opportunities for brands to connect with them in different ways. By Jake Goretzki of Crowd DNA
Learning from the margins
Jim Mott
BE360: becoming a more giving society
Crawford Hollingworth
News Round Up
News
Unruly takes emotion targeting tool to SE Asia advertisers
Technology biggest concern for business influencers
Kleffmann restructures AgriGlobal team
Nielsen in collaboration with clypd
Macromill buys Acturus to merge into MetrixLab
The calm before the storm
Derek McInnes
A safe bet
Bronwen Morgan
@RESEARCH LIVE
Top tips on managing stress when working in market research by @albert bernard @UMLondon #mrx #wellbeing… https://t.co/Nye04obEDV
Unruly takes emotion targeting tool to SE Asia advertisers https://t.co/zZ8UQDiKwh #mrx #marketresearch
Technology biggest concern for business influencers https://t.co/8iIocZiqp9 #mrx #marketresearch
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Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Jane Bainbridge
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
Isobar launches VR measurement and analytics tool
Global market research growth highest since 2010
Gender inequality persists in the MR industry, survey finds
Robert Langkjaer-Bain
Coplin exits Microsoft
RT @DJS_Utilities: There's still time to complete our very short #survey on #vulnerability in the #water & #energy sectors @TweetMRS #MRSli…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
