Features articles, opinion and the latest trends in market research and customer understanding.
A new mathematical model claims to identify the optimal size of a crowdsourcing group, and bigger doesn’t necessarily mean better. By Bronwen Morgan
The persuasion principle
Writing and delivering a powerful speech is an art form. Could a scientific approach to speechwriting ever be as effective? By Bronwen Morgan
Going beyond the gilded cage
To understand better how gender stereotypes might impact on market researchers’ careers, Women in Research ( WIRe) looked at nonconscious gender perceptions. Elina Halonen shares the findings