Features articles, opinion and the latest trends in market research and customer understanding.
Making a choice
As head of marketing for reproductive health charity Marie Stopes UK, Vix Proctor has to ensure accurate information is accessible to women and men while facing down the protestors and managing minimal budgets. By Jane Bainbridge
MIDDLE EAST - Luxury purchases are more of a habit than an extravagance in the Middle East, say Ziad Skaff and Rumana Sadekar, of Hall & Partners. They discuss the local nuances that drive this behaviour
How #research helped @twitter conquer the world
As Twitter celebrates its 10th year in business, Jake Steadman and Matt Taylor of its research team talk to Robert Bain about helping the social media giant prove its value