Features articles, opinion and the latest trends in market research and customer understanding.
'Customer focus’ is happily bandied about by business leaders, while customers are less convinced – it's time to adopt some extreme principles.
Looking to the future
Dr Nicola Millard has forged her career at BT by combining psychology and technology, and now she is interested in how tech will change the workplace in the very near future.
Harnessing the power of the crowd for humanitarian innovation
The International Committee of the Red Cross is ensuring its fieldworkers’ needs are met by using an ambitious new innovation technique that draws on crowdsourcing.