Features articles, opinion and the latest trends in market research and customer understanding.
Young researcher Q&A: Sabrina Salvador
Sabrina Salvador of Hachette is &more's – MRS’s new network for young professionals – young researcher of the month for April. She talks about the importance of being strategic with growing her career.
Why is common sense so rare?
Prior experience is often ignored in the quest by businesses and governments to move forward, says Lorna Tilbian, who says common sense is anything but common.
Trust in the pack
Research by scientists in the US points to marketing messages on packaging being more believable than those made in advertisements. By Jane Bainbridge