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Features

Features articles, opinion and the latest trends in market research and customer understanding.

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Features

The big read: Is the industry at a turning point?

Is now the big moment for research? In this ‘state of the nation’ report, Katie McQuater explores the forces of change shaping the sector, examining whether these will disrupt and reshape the fundamental role of insight.

28 JanKatie McQuater
Features

Getting under the skin: How research helped E45 engage with the trans community

29 JanLiam Kay-McClean
E45 website on skin during the transition
Features

Kathryn Blanshard: ‘The art of storytelling, persuasion and relationships is key’

19 JunKatie McQuater
Kathryn Blanshard
Features

How I work: Aaron Kechley, CEO, Zappi

12 JunLiam Kay-McClean
aaron kechley
Writer's Opinion

A story that makes the headlines has shape: it’s timely, valuable and engaging. It has a clear point of view.

Iosetta Santini
Write For Us
Features

Joshua Proctor: ‘What we do is about niches and untold stories’

2 JunLiam Kay-McClean
Joshua Proctor
Features

‘We are arbiters of truth’

21 MayKatie McQuater
Data_quality_research_crop
Features

How can UX be more inclusive?

29 AprLiam Kay-McClean
coloured balls balancing in a jenga structure
Features

Melanie Courtright: ‘Uncertainties increase demand for insights’

16 AprLiam Kay-McClean
Melanie Courtright
Features

Jigna Tailor: ‘Courtesy goes a long way’

15 AprLiam Kay-McClean
Jigna Tailor
Features

Flexibility vs fatigue

3 AprAnnie Auerbach
stressed woman sitting in front of laptop at desk surrounded by paper and notes
Features

‘We are sparring partners to our clients’: Kantar’s Nicki Morley on innovation and insight

2 AprLiam Kay-McClean
Nicki Morley
Features

Next generation chat with LaShanda Seaman: ‘Take the opportunities’

25 MarLiam Kay-McClean
LaShanda Seaman
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