Features articles, opinion and the latest trends in market research and customer understanding.
Agility, staycations and steak: insights into travel and tourism
The travel and tourism industry represents 9% of global GDP, and one in 11 jobs can be linked to the sector, so its influence shouldn't be underestimated. Here's some of what we learned at the travel, tourism and hospitality conference hosted yesterday by the MRS in London.
The challenge of relevance
There has never been a greater need for market research to reassert its relevance – whether that’s to help clients make confident decisions or to appeal to the best talent, as Tim Phillips reports
Playing hard to get
B2B respondents can be tough to recruit, says Andrew Dalglish of Circle Research. Using a mixture of 'soft' and 'hard' incentives is the best way to secure their support.