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Features

Features articles, opinion and the latest trends in market research and customer understanding.

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The world in your hands

Katie McQuater

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Customer surround sound: Is your company listening?

David Conway

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Taking a different view

Jane Bainbridge

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Q&A with Mandy Pooler, CMO, Kantar

Earlier this month, Kantar brought its multiple businesses under one single brand name. As parent company WPP seeks a buyer for the business, Research Live caught up with chief marketing officer Mandy Pooler to find out more about the move.

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Holding up a mirror

Josephine Hansom

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Making a meaningful impact

Katie McQuater

@RESEARCH LIVE