Features articles, opinion and the latest trends in market research and customer understanding.
Preparing for data reform
Data protection reform is happening whether the UK votes to stay in the EU or to leave. Here Dr Michelle Goddard looks at how the changes in regulation will affect you.
The darker side of digital
Digital technology has facilitated communication in an unprecedented way. But, Nichola Kent-Lemon of Northstar asks, is there a dark side to our dependency?
A land of promise
Market research in Africa holds the key to unlocking many commercial opportunities, but there are a number of logistical issues to bear in mind when planning activities there. By Bronwen Morgan