All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Features articles, opinion and the latest trends in market research and customer understanding.
Feature
Owning it: Why owned brand channels are growing in importance
Owned channels are set to grow in importance for brands, research from Mesh Experience and the Institute of Practitioners in Advertising has found.
Fiona Blades
Feature
Ready, engaged, fire: agile insight that gets to the heart of the matter
If the essence of ‘insight alchemy’ is turning base data into golden nuggets for decision-makers, it begs one huge question: what on Earth do they need to know? Happily, annual conference has you covered…
News
Barb appoints first data science lead
Barb (the Broadcast Audience Research Board) has appointed Khaled Serafy to the newly-created role of head of data science, effective from 16th March.
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Survey questions asking participants to categorise themselves by race are still essential to provide a metric for u… https://t.co/yMOW4vVrcw
ESRC opens environmental research fund https://t.co/PrdQd3uuWq #mrx #marketresearch
Voxco acquired by private equity company https://t.co/0SvakRlTaO #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Director – New Business – Strategic Communications & Reputational Transformation Research
To £130,000 + Bens
Hasson Associates
Qual Research Manager, Pharma Experience
£35000–40000
Swarm Recruitment
Research Manager (Quant and Qual)
£28,000–£34,000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
Director – New Business – Strategic Communications & Reputational Transformation Research
To £130,000 + Bens
Hasson Associates
Qual Research Manager, Pharma Experience
£35000–40000
Swarm Recruitment
Research Manager (Quant and Qual)
£28,000–£34,000
Survey questions asking participants to categorise themselves by race are still essential to provide a metric for u… https://t.co/yMOW4vVrcw
ESRC opens environmental research fund https://t.co/PrdQd3uuWq #mrx #marketresearch
Voxco acquired by private equity company https://t.co/0SvakRlTaO #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
Director – New Business – Strategic Communications & Reputational Transformation Research
To £130,000 + Bens
Hasson Associates
Qual Research Manager, Pharma Experience
£35000–40000
Swarm Recruitment
Research Manager (Quant and Qual)
£28,000–£34,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON