Features articles, opinion and the latest trends in market research and customer understanding.
Five focus groups that changed the world
Recent reports of the death of the focus group have been greatly exaggerated. Jamin Brazil, CEO of FocusVision explains why the focus group is even more relevant today than it’s ever been...
Research Arabian style
Laura Chaibi, head of digital research for Middle East broadcaster MBC, was born in Canada and has lived on five continents. She considers herself a ‘global citizen’ who currently calls Dubai home. We asked her to share her international experiences
A hypothesis-driven approach to social media insight
Speaking at yesterday’s Social Media Research Summit, organised by the Market Research Society (MRS), Pulsar’s co-founder and vice president of product and research, Francesco D'Orazio, demonstrated how to use social media to validate a specific research hypothesis.