Features articles, opinion and the latest trends in market research and customer understanding.
Social media has not only been identified as a cause of stress, but as a tool for diagnosing it. What’s more, an algorithm has been created that allows computers to offer emotional support. Are computers the new counsellors? By Bronwen Morgan
Ringing in the changes
O2’s head of research Jessica Salmon talks to Ben Bold about customer satisfaction, proactive research, technological innovation, and the benefits of balancing the old and the new in market research
Young researcher Q&A: Graeme Cade
Graeme Cade of Circle Research is the Market Research Society (MRS)’s 2016 newcomer of the year. He’s also &more’s – MRS’s new network for young professionals - first young researcher of the month. He reveals how he deals with the research ‘image crisis'.