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Why complex modelling is rubbish
Ryan Howard
Opinion and analysis of the latest trends in market research and customer understanding.
Opinion
Research for passion, not profit
Jack Miles
Data – the new little black dress in fashion
Betty Adamou
Disruptors defined
Virginia Monk
Learning from Dr Smelser
Jim Longo
How gamification can help identify future-focused insights and waste reduction in clothing design and development. By Betty Adamou
Disruptors are always innovators, but innovators are not always disruptors, explains Virginia Monk of Network Research, who highlights how research can aid the disruption process.
People are increasingly uncomfortable with the ‘interregatory environment’ of viewing facilities, says Jim Longo, who believes new technology can help recapture the art of conversation.
Mission critical
Danielle Pinnington
Research is the answer to the ad gender stereotyping problem
Tom Ewing
News Round Up
News
Dataxu hires Kosmala to drive self-serve platform business
WPP acquires Design Bridge
Taboola partners with Getty Images on creative testing
Former Kantar Media CEO launches advisory firm
Op4G and FocusVision form partnership
It takes a village to care for a patient
Dinisha Cherodian
‘OK Google, start the survey’
Zoe Dowling
@RESEARCH LIVE
Dataxu hires Kosmala to drive self-serve platform business https://t.co/74I7dwIQtz #mrx #marketresearch
WPP acquires Design Bridge https://t.co/rpzj7GnPx9 #mrx #marketresearch
Taboola partners with Getty Images on creative testing https://t.co/NR79MwzW1K #mrx #marketresearch
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In the age of big data-if you want to thrive as a market researcher-your statistical skills need to be up to scratc… https://t.co/cSOT2AlVIC
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
