Opinion and analysis of the latest trends in market research and customer understanding.
Beyond the feel good factor
Corporate social responsibility (CSR) programmes have risen up the business agenda in the last decade. But without proper research to underpin them, they risk becoming a tick box exercise, says Liz Watts of EdComs.
Maintaining the start-up spirit
As start-ups grow, they risk losing their identity. Lewis Reeves of data collection start-up Viga offers six tips for maintaining an entrepreneurial spirit through periods of change and growth.
A post-truth world?
Researchers need to respond to a changing landscape – where facts are not the deciding factor they once were, and emotions now hold increasing sway – says Virginia Monk.
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