Opinion and analysis of the latest trends in market research and customer understanding.
Learn to speak ‘City’
Lorna Tilbian shares her 10 rules for demystifying the stock market when going through an initial public offering ( IPO)
A life of luxury
Luxury marketing strategies are changing as flamboyant attention-seeking makes way for privacy and personalisation says GfK’s Joe Staton.
The ethical use of social media research
The difference between research in the digital and physical space is clear – but, asks Dr Michelle Goddard, what about the ethical considerations?
How food advertising best stimulates the senses
Neuroscience tells us that to engage viewers, food advertisers should consider showing the products in their messy, authentic glory.