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Opinion

Opinion and analysis of the latest trends in market research and customer understanding.

sunset over Cannes seafront with palm trees in foreground, and sea and mountains on the horizon
Opinion

Insights at sea: Research reflections from Cannes Lions

In the latest of our perspectives from Cannes Lions, Devora Rogers reflects on the exchange of ideas.

30 JunDevora Rogers
Opinion

Playing the long game – do we really know our true potential?

26 JunSamantha Elliott
chess board against yellow background
Opinion

Why research needs anthropology (more than ever)

24 JunLouise Pasteur de Faria
Hand holding lightbulb brain in retro style
Opinion

AI and creativity take centre stage under the blazing Cannes sun

24 JunJane Bainbridge
Yachts and marquees along the promenade at Cannes for the Cannes Lions Festival of Creativity 2025
Writer's Opinion

Trends reports remain far too skewed towards the Global North, overly youth-centric, and often reduce culture to sweeping generalisations.

Amy Daroukakis
Write For Us
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Seven core ingredients to creating customer-led transformation

23 Jun
MRFLEX-AD25
Opinion

Who counts as American? What the LA protests really reveal

23 JunMallory Newall
US flag on flagpole against blue sky and trees in background
Opinion

Narrative still matters in a fragmented world

18 JunCristina de Balanzo
hand holding open book with letters flying out
Opinion

Can we adapt to an AI world?

16 JunLouise McLaren
Brain made out of data points
Opinion

Helping the Lions roar: How insight can be better at shaping creative work

10 JunAlex Holmes
lightbulb showing colourful connections
Opinion

Coding the future of restech

29 MayAlexandra Kuzmina
Python displayed on computer coding abstract image
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The new language of research: AI-enhanced & human-refined translation solutions

15 MaySilvia Zenginova
Axiom-translate-image-ad
Opinion

We need to make space for new forms of listening

14 May
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