Opinion

Big business and the Tories: the Brexit paradox

While big businesses have little faith in the government’s handling of Brexit, according to Ipsos Mori’s ‘Captains of Industry’ research, Conservative policies are still preferable to those of a potential Labour government. 

Katherine Shipton

Opinion

Behavioural science brand building

Drawing on neuroscience and behavioural science principles can help when evolving brand logos writes Hotspex’s Jonathan La Greca and Dr. Dan Young.