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Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Opinion and analysis of the latest trends in market research and customer understanding.
Opinion
Cannes conclusions: a look back at the International Festival of Creativity 2022
Cannes Lions is the largest gathering in the creative marketing community and this year’s in-person event was eagerly awaited after the pandemic obliged it to go digital in 2021.
Sarah Owen
Opinion
AI is not as scary as it seems
Artificial intelligence has numerous benefits for marketing. How can AI help?
Rachael Kotadia
Opinion
Filling the cookie void: Data clean rooms
Data clean rooms and user-consented data offer a valuable route forward for advertisers in a post-cookie world, helping to create highly targeted campaigns while navigating privacy concerns.
Kapil Sampanthan
What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the @DMA UK examines best… https://t.co/Mm3Y922gul
Gekko partners with CloudArmy on neuroscience https://t.co/H3HVoPywM8 #mrx #marketresearch
Voxco adds three tools to its insights platform https://t.co/lTsB6ACI24 #mrx #marketresearch
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Senior Research Manager – Research with Social Purpose!
£40–£45,000 + great benefits
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Research Manager – Leading Professional Body (Client Side role)
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Associate Director – Quantitative – Technology Market Research Experts
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Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Senior Research Manager – Research with Social Purpose!
£40–£45,000 + great benefits
Resources Group
Research Manager – Leading Professional Body (Client Side role)
To £55,000
Spalding Goobey Associates
Associate Director – Quantitative – Technology Market Research Experts
Highly Competitive salary + bonus + generous benefits
What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the @DMA UK examines best… https://t.co/Mm3Y922gul
Gekko partners with CloudArmy on neuroscience https://t.co/H3HVoPywM8 #mrx #marketresearch
Voxco adds three tools to its insights platform https://t.co/lTsB6ACI24 #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Senior Research Manager – Research with Social Purpose!
£40–£45,000 + great benefits
Resources Group
Research Manager – Leading Professional Body (Client Side role)
To £55,000
Spalding Goobey Associates
Associate Director – Quantitative – Technology Market Research Experts
Highly Competitive salary + bonus + generous benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
RT @researchlive: What does effective charity marketing look like? Ian Gibbs of Data Stories Consulting and the @DMA_UK examines best pract…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON