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Alain de Botton in seven
Opinion and analysis of the latest trends in market research and customer understanding.
Opinion
Know your must-haves and delighters
Frank Hedler
Learn to speak ‘City’
Lorna Tilbian shares her 10 rules for demystifying the stock market when going through an initial public offering ( IPO)
Lorna Tilbian
A life of luxury
Joe Staton
The ethical use of social media research
Dr Michelle Goddard
How food advertising best stimulates the senses
Cristina de Balanzo
Luxury marketing strategies are changing as flamboyant attention-seeking makes way for privacy and personalisation says GfK’s Joe Staton.
The difference between research in the digital and physical space is clear – but, asks Dr Michelle Goddard, what about the ethical considerations?
Neuroscience tells us that to engage viewers, food advertisers should consider showing the products in their messy, authentic glory.
Why loyalty schemes don't drive loyalty
Ben Pask
The future of research: evolve or die
Roger Perowne
News Round Up
News
Sapio Research opens its doors
Global mobile ad revenues grew by 68% in 2015
Lightspeed names Carrea as CEO of healthcare practice
Facebook ‘overestimated video viewing metric for two years’
Kelly Clark made GroupM global CEO
BE Bites: Nudging pilots to use less fuel
Crawford Hollingworth
Predictions and people: innovation in market research
Jack Miles
@RESEARCH LIVE
Sapio Research opens its doors https://t.co/BjCeGl7PXH #mrx #marketresearch
Global mobile ad revenues grew by 68% in 2015 https://t.co/HNIG7qKdkA #mrx #marketresearch
Lightspeed names Carrea as CEO of healthcare practice https://t.co/2fHaGFEWIx #mrx #marketresearch
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Most Popular
Kantar unveils new identity
Jane Bainbridge
Video
TNS BMRB’s Lopez on the role of research in social inclusion
Bronwen Morgan
UK consumer confidence bounces back post Brexit
Ipsos launches behavioural economics think tank
Feature
Smart behaviour change
Claire Maugham
Speed of sound
Adequate data protection comes down to fundamental respect for people and their personal data #dataprotection #fairdata
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
