Opinion and analysis of the latest trends in market research and customer understanding.
BE Bites: Recognising and challenging our own biases
Even experts in behavioural economics find it hard to avoid their own biases, but there are ways to improve decision-making, even in the long term, says Crawford Hollingworth.
When will The Apprentice take market research seriously?
Reality TV programme The Apprentice has an inconsistent view of market research that does nothing to help the industry’s image. But it has the potential to be the perfect showcase, says Laura Finnemore
Market research is in the throes of an identity crisis, and one that has been building for some time, but is it our own fault asks Ginny Monk.