Opinion and analysis of the latest trends in market research and customer understanding.
Laptops are dead, long live mobiles
Mobile-first means creating digital strategies that assume consumers will primarily be using a smartphone to interact with brands. By Steve Mellor
Reputation is all – a view from the city
A successful and sustainable company needs to look after all constituents for its stakeholders, employees and customers, and a good reputation for these translates into top-line and bottom-line growth, says Lorna Tilbian.
Get me one of those data scientists
In the first of his regular blogs on analytics, Simpson Carpenter’s Frank Hedler argues data science is less about job titles and more about an inquisitive and exploring attitude.