Opinion and analysis of the latest trends in market research and customer understanding.
Demystifying big data
How does big data and traditional market research work together? Joe Catling shares some of his insights from Big Data World.
Looking under the bonnet of how we buy cars
Buying a car now involves many levels of research and recommendations, so building brand awareness with engaging content is vital for a car company wanting to standout says Rik Moore.
What do we learn from the 2016 MRS Awards?
Quadrangle’s John Gambles takes a look at some of the winners and asks what more the awards can do to represent the market research industry today.