Opinion and analysis of the latest trends in market research and customer understanding.
The Internet of Me - where consumers can offer access to their personal data in exchange for cash, gifts or information - could change the face of data gathering as we know it, says Cint's Richard Thornton.
The reality of using VR and AR in automotive
There are many challenges facing the car market as it experiments, builds and deploys virtual and augmented reality but there is also much to be gained.
Could Brexit actually be good for brands?
Uncertain times can force change and that can be good for innovation and new business thinking.