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Opinion and analysis of the latest trends in market research and customer understanding.
Opinion
Bethan Blakeley: Evidence alone isn’t enough
Storytelling is a vital skill, and yet, the Impact columnist argues, the research and data industry needs to do much more to strengthen its approaches to creating effective narratives.
Bethan Blakeley
Opinion
Closing the say-do gap to find the truth about sustainability
The say-do gap in business’ approaches to sustainability is a major issue. How can researchers uncover the real barriers to sustainable business models?
Thom Noble
Opinion
Why do important topics get overshadowed online?
Topics that trend online often do not reflect the issues of most importance to the general public. An Unlimited study examined the reasons behind the disconnect.
Claire Morris
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Business Development Director – Tech/Data Collection Platform
£^0–75,000 plus strong bonus
Resources Group
Insight Executive (Client Side) – Not-For-Profit/Sustainability
£34–36,000
Spalding Goobey Associates
AD – Qual or Mixed – Thriving Social Division – Independent Insight Consultancy – Mat Cover
£50 – 60,000 + bens
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Business Development Director – Tech/Data Collection Platform
£^0–75,000 plus strong bonus
Resources Group
Insight Executive (Client Side) – Not-For-Profit/Sustainability
£34–36,000
Spalding Goobey Associates
AD – Qual or Mixed – Thriving Social Division – Independent Insight Consultancy – Mat Cover
£50 – 60,000 + bens
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON