Opinion and analysis of the latest trends in market research and customer understanding.
It’s the little things that count
We expect 'intense' psychological states to have more persistent effects than 'mild' ones In fact, the reverse is true and this could have implications for how brands handle their relationships. By Alex McCluckie
BE Bites: the subconscious influence of optimism
One of the most effective ways to help people grasp – and become more aware of the existence of – our cognitive biases and systematic errors is to illustrate how they themselves are affected by bias says Crawford Hollingworth.
Face up to it: emotion detection transforms market research
Advances in the technology used in facial recognition are making it a valuable tool for researchers says Confirmit’s Terry Lawlor.