Opinion and analysis of the latest trends in market research and customer understanding.
Goodbye sadvertising, hello star power
During the Super Bowl, Brainjuicer live tested the adverts to see which performed the best in its emotional ad testing. Tom Ewing explains what it found.
Using laughter to find new brand stories
Consumer theatre workshops are more interactive and co-creative than other qualitative research technique and are producing improved responses as Steve Hales explains.
The rise of the mind economy
Why has behavioural science moved up the agenda so rapidly? There is a strong case to be made that it represents a structural change in the market.
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