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Opinion

Opinion and analysis of the latest trends in market research and customer understanding.

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Opinion

How to make the headlines

Thought leadership can help research businesses earn credibility and spark curiosity, but it doesn't happen by accident. Iosetta Santini addresses a few common questions about having a voice in the industry conversation.

7 MayIosetta Santini
Opinion

The research sector must increase vigilance to create better data

1 MayJane Frost
jane frost
Opinion

Living in the moment: How brands can prioritise the present

28 AprClaudia Oberlin
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Opinion

Strive for players, not respondents

24 AprMichael Rosenberg
young woman gaming on mobile phone while wearing headphones
Writer's Opinion

Trends reports remain far too skewed towards the Global North, overly youth-centric, and often reduce culture to sweeping generalisations.

Amy Daroukakis
Write For Us
Opinion

Who is listening to young men?

22 AprSaul Parker
young man sits on bench, facing away from camera, with rucksack next to him.
Opinion

Using utility to drive change

10 AprAnna Hamill
person using phone
Opinion

Can insight help to reach young men in a changing world?

7 AprRachel Macey
Boy on a street
Advertisement feature

Choosing the right metrics to track for brand growth

7 Apr
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Opinion

Brand awareness: the research industry’s blind spot

31 MarIosetta Santini
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Opinion

In good health? Revitalising wellness culture

27 MarAmy Thomson
Wellness culture
Opinion

Researcher, know thyself: How self-awareness helps qual

26 MarPeter Totman
The Thinker
Opinion

Winning the 1%: Why quant research needs to think small

24 MarSam Salama
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