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Keeping a constant customer dialogue
Tim Phillips
Opinion and analysis of the latest trends in market research and customer understanding.
Opinion
The need for human courtesy in business relationships
Monique Drummond
A valuable review – why employers should care about Glassdoor
Sinead Hasson
Big data is just the sausage – not the sizzle
Ryan Howard
Feature
BE360: Making cities more people-friendly
Crawford Hollingworth
The shape of things to come
Michael Wagstaff
The Cambridge Analytica Facebook scandal is an opportunity for the market research industry to reset its own narrative about big data.
Cities are often designed for cars, not people. The latest instalment of the BE360 series explores what one company is doing to design public spaces that better reflect how people work, live and play.
The market research industry is being turned on its head, and T-shaped people, with the right combination of expertise and skills, hold the key to its future.
Time for talking on diversity is up
Adele Gritten
Are sample vendors only automating what’s good for them?
JD Deitch
News Round Up
News
British brand value grows by 3%
LRW buys Kelton
UK ad viewability reaches new highs
GfK MRI adds cannabis data to survey
Discovery’s Voigt founds Blinq
Insight should push alternative explanations
Julian Dailly
Rethinking the questionnaire
@RESEARCH LIVE
Long @ImpactMRS read on how technology has allowed #mrx and brands to maintain a constant dialogue with customers… https://t.co/4I0mLelYD8
RT @ImpactMRS: Long read on how technology has allowed #mrx and brands to maintain a constant dialogue with customers @Toluna https://t.co/…
British brand value grows by 3% https://t.co/r8fMdV4CDx #mrx #marketresearch
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Most Popular
Does it really matter?
Jane Bainbridge
Brexit one year on: everyone’s a loser
WPP investigates Sorrell
Lords report calls for BPC to have greater polling oversight
Project Dovetail delivery gets pushed back
Long read on how technology has allowed #mrx and brands to maintain a constant dialogue with customers @Toluna… https://t.co/SxMlcEMsvg
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON