Opinion

Opinion and analysis of the latest trends in market research and customer understanding.

Opinion

The challenges inhibiting marketing measurement

Hattie Whiting

Opinion

Research can attract talent after Covid-19

Alex Lown

Opinion

We need to stop calling people ‘consumers’

Iona Murphy

Opinion

The balancing act: demographics, attitudes and pandemic behaviour

Mark Inskip

Opinion

‘You have to fit in to enter this world’: racial inequality in research

Zoe Liu

Opinion

Back to class

Tom Brookes

@RESEARCH LIVE