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Research is the answer to the ad gender stereotyping problem
Tom Ewing
Opinion and analysis of the latest trends in market research and customer understanding.
Opinion
Data – the new little black dress in fashion
Betty Adamou
Disruptors defined
Virginia Monk
Learning from Dr Smelser
Jim Longo
Mission critical
Danielle Pinnington
People are increasingly uncomfortable with the ‘interregatory environment’ of viewing facilities, says Jim Longo, who believes new technology can help recapture the art of conversation.
Understanding shopper missions will only get you so far, says Shoppercentric’s Danielle Pinnington, who explains why shopping is now all about ‘horizons'.
Despite complaints in some quarters, the ASA’s new guidelines on removing sexist gender stereotypes from ads is following public sentiment. System 1’s Tom Ewing discusses how research can help advertisers tap into positive emotions for better long-term brand building.
It takes a village to care for a patient
Dinisha Cherodian
‘OK Google, start the survey’
Zoe Dowling
News Round Up
News
Obituary: Ed Ross
QRS and Tragon merge
Glimpzit and BuzzBack announce partnership
CallMiner expands multi-language speech analytics support
OnePoint Global unveils new mobile survey platform interface
Can we really trust open source?
Ryan Howard
Tired of London, tired of life (or just struggling to pay the rent)?
Sinead Hasson
@RESEARCH LIVE
QRS and Tragon merge https://t.co/KX0Z7NxV1Y #mrx #marketresearch
Glimpzit and BuzzBack announce partnership https://t.co/gMYqceWbID #mrx #marketresearch
CallMiner expands multi-language speech analytics support https://t.co/6VxUEv1xLl #mrx #marketresearch
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Resources Group Head of Research -Data Science Consultancy-Commercial/Political £60000–70000
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RT @AliCamps: @JaneFrostMRS @TweetMRS That's a kickass list alright!!! (But can we PLEASE get rid of the pink!?!).
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
