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Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Opinion and analysis of the latest trends in market research and customer understanding.
Opinion
The fallacy of models
Models are used throughout society and within the marketing industry to simplify complex processes and ideas. But do models cause more problems than they solve?
Sam Salama
Opinion
What is effective marketing measurement?
What’s causing the decline in marketing measurement effectiveness and how can businesses enhance their models?
Ian Gibbs
Opinion
Retention: The antidote to the great resignation
The competition for talent is intensifying and retaining the best people is not as simple as offering a hybrid working environment and a hefty salary.
Richard Breeden
Consumer confidence hits historical low https://t.co/Bd3vQvhhwZ #mrx #marketresearch
InnovateMR adds data quality VP to US leadership team https://t.co/BWNoCjtB9j #mrx #marketresearch
Commercial radio listening soars to record levels https://t.co/cMboMA6FPP #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Research Director – Quant
£68000–70000
Spalding Goobey Associates
Client Relationship Research Manager – Automotive
£30,000–£50,000 + bens
Resources Group
Business Development Manager – Leading Insights Group
c. £45,000 plus Commission
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Research Director – Quant
£68000–70000
Spalding Goobey Associates
Client Relationship Research Manager – Automotive
£30,000–£50,000 + bens
Resources Group
Business Development Manager – Leading Insights Group
c. £45,000 plus Commission
Consumer confidence hits historical low https://t.co/Bd3vQvhhwZ #mrx #marketresearch
InnovateMR adds data quality VP to US leadership team https://t.co/BWNoCjtB9j #mrx #marketresearch
Commercial radio listening soars to record levels https://t.co/cMboMA6FPP #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Hasson Associates
Research Director – Quant
£68000–70000
Spalding Goobey Associates
Client Relationship Research Manager – Automotive
£30,000–£50,000 + bens
Resources Group
Business Development Manager – Leading Insights Group
c. £45,000 plus Commission
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
One of the UKs most successful sectors & one of the few in which we are truly world leading , including for qualifi… https://t.co/fHqObEykIN
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON