Opinion

Opinion and analysis of the latest trends in market research and customer understanding.

electric car on road surrounded by trees

Opinion

Net zero relies on more meaningful data

Mark Fisher
colourful jenga pieces

Opinion

The not so sweet-spot: Between belonging and backlash 

Sania Haq

cable showing broken wires, connected by just one wire suggesting a loose connection

Opinion

Programmatic sampling is fundamentally broken

JD Deitch
colourful thread woven together into patterns

Opinion

Decolonising insights: Lessons from research in Australia and Asia

Isabel Zhang

Opinion

Inclusive marketing: A challenge worth every effort

Valeria Piaggio
World flags

Opinion

In context: AI can help multi-lingual research

John Habershon

@RESEARCH LIVE