Opinion and analysis of the latest trends in market research and customer understanding.
Brexit: the impact on job seekers
In these uncertain times it’s easy to put all recruitment plans on hold but job-hunters and businesses should avoid inertia.
Cognitive biases that made us Brexit
No political event in living memory provoked such a reaction as Brexit. Shock and incredulity from the chattering classes and media fraternity continues to dominate the news and social media but what biases affected voting behaviour?
BE Bites: designing choice architecture
Crawford Hollingworth looks at the factors that influence choice architecture and how those interventions can best be used.