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Rory Sutherland: All else being equal
Rory Sutherland
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News22 September 2023
IAB Europe elects new chair and committee members
European digital marketing and advertising representative body IAB Europe has elected Thomas Duhr as chair and named new members of its executive committee.
Consumer confidence increases in September
UK consumer confidence has risen four points to -21 in September, its best performance since January 2022, with the cost-of-living crisis still hitting consumers, according to GfK’s Consumer Confidence Index.
Omnicom Media Group names UK CEO
Omnicom Media Group ( OMG), media services arm of Omnicom Group, has appointed Laura Fenton as chief executive officer of OMG UK.
Mindline hires five and opens Berlin qual office
German full-service research agency Mindline has opened a new office in Berlin for its qualitative research unit Mindline Explore.
One Minute to Midnight launches quant business
Human insight company One Minute to Midnight had launched a global quantitative business.
News21 September 2023
MarketCast launches brand tracking
Research agency MarketCast has developed a brand research offer combining consumer, advertising and survey data.
UK more liberal in 2023, finds British Social Attitudes study
Liam Kay-McClean
Social attitudes in the UK have generally become more liberal over the past 40 years, although views about class and the role of the state have been more resistant to change, according to data from the latest British Social Attitudes report.
Brightside Research launches in the US
Former Dynata executive Brendan Egan has established Brightside Research Solutions, a fieldwork and sampling business specialising in healthcare.
Opinion21 September 2023
How do you help your people become strong leaders?
Zoe Fenn outlines seven key steps for research agencies looking to properly support the next generation of leaders.
News20 September 2023
Peekator appoints non-executive director
Agile research platform Peekator has named Vik Karwal as non-executive director.
MM-Eye obtains B Corp status
Market research and insight agency MM-Eye has become a certified B Corporation.
Opinion20 September 2023
Lorna Tilbian: State of the nation
Covid-19 changed the world and artificial intelligence is likely to pose significant challenges. The Impact columnist asks whether AI is a threat or opportunity to the world.
Barb includes streaming and video-sharing data on API
Television ratings body Barb has upgraded its API to include all data available on its panel viewing file, including broadcaster video-on-demand ( BVOD), subscription video-on-demand ( SVOD) and video-sharing services.
Gen X ‘overlooked’ in social media campaigns
The advertising industry is ‘overlooking’ Generation X – people currently aged 45 to 60 – in social media advertising, with 5% of brand spend on influencer marketing campaigns targeted at this demographic, according to research from WPP media agency Wavemaker.
Tapestry names research and strategy director
Market research agency Tapestry, part of research and data analytics firm Screen Engine/ASI, has appointed Sam Elphinstone as research and strategy director based in London.
Shift Insight launches carbon literacy course
Education and sustainability research consultancy Shift Insight has developed an accredited course to improve carbon literacy for people and organisations in the insight sector.
News19 September 2023
Guy Goodwin to retire from NatCen
Guy Goodwin, chief executive at NatCen, is to leave the organisation and retire in May 2024.
UK, US, Canada and Australia to fund clean energy research
The UK, US, Canada and Australia have invested a combined £61m in a global centre for clean energy and climate change research.
Amit Prakash joins SurveyMonkey as marketing chief
Katie McQuater
Online survey and customer experience business SurveyMonkey has appointed technology marketing executive Amit Prakash as chief marketing officer.
Lovebrands names director for quant work
Paris-headquartered insight and brand consultancy Lovebrands has appointed Caspar Swanston as director to help expand its quantitative work.
TV advertising restrictions to be kept, says Ofcom
Television regulator Ofcom has decided against removing stricter TV advertising rules for commercially-funded public service broadcasters.
Boxclever makes two senior qualitative hires
Leeds-based research agency Boxclever has appointed Emma Kirk and Taryn Needham as qualitative research directors.
News18 September 2023
UKRI and UK government launch transport research hub
UK – UKRI and the Department for Transport have helped fund a research hub to help upgrade and decarbonise the UK’s transport infrastructure.
Opinion18 September 2023
Lessons from brands: how insight can bring back human connections
Lucy Davison
Insight teams shouldn’t overlook the importance of connecting with others in an age of AI. Applying the marketer’s toolkit can help.
Consumers increasingly opting for environmentally-friendly products
Eco-conscious shopping behaviour has grown in popularity but almost half of shoppers claim they are struggling to afford to shop more environmentally friendly, according to research from Kantar.
£3.1m issued for research to track value of heritage
The Arts and Humanities Research Council ( AHRC) and the Department for Culture, Media and Sport ( DCMS) have announced funding for six research projects focused on measuring the benefits of culture and heritage in England.
Hannah Rogers joins Kokoro
Insight company Kokoro Global has appointed Hannah Rogers as new business director based in Leeds.
Ipsos India hires brand tracking and creative excellence lead
INDIA – Ipsos has appointed Shalini Sinha as group service line leader for lead brand health tracking and creative excellence.
News15 September 2023
Untold Insights launches AI consumer insight tool
Customer insights and artificial intelligence ( AI) company Untold Insights has released an AI tool that allows users to interact in direct conversation with a chatbot representative of their target audience.
Potloc names former Cint CCO to board of directors
Research technology company Potloc has appointed Richard Thornton to its board of directors.
Research helped mitigate Covid-19 impact in the UK
Publicly funded research helped shape government decision-making, helped ease the impact of the virus and saved lives during the Covid-19 pandemic, according to a report published by UK Research and Innovation ( UKRI).
Outbrain expands team
Technology platform Outbrain has made several senior appointments in its UK team, including promoting Richard Chambers to managing director, business development, publishers NE.
Feature14 September 2023
Professor Claire Langhamer in seven
Professor Claire Langhamer, director of the Institute of Historical Research, discusses the challenges of researching emotion and the role of historians in understanding the modern world.
News14 September 2023
Dscout launches usability testing tool
Human experience research platform Dscout has released a new usability testing feature on its platform.
Omnicom Media Group names Emea CEO
Omnicom Media Group ( OMG), media services division of Omnicom Group, has appointed Dan Clays as chief executive of its Europe, Middle East and Africa ( Emea) division.
Nielsen to cut workforce by 9%
Nielsen has decided to reduce its global workforce by 9% in a bid to cut costs.
Dynata hires first commercial chief
Panel company Dynata has appointed technology executive Brad Brockhaug to the newly created role of chief commercial officer.
Marketing mix modelling seeing resurgence, finds Marketing Science Institute report
The Marketing Science Institute ( MSI), a division of the Advertising Research Foundation ( ARF), has begun an initiative to set industry standards for marketing mix modelling, as its research found an increase in the practice.
News13 September 2023
Signicat hires CFO
European digital identity company Signicat has appointed Michel van den Bogaard as chief financial officer based in the firm’s Rotterdam office.
OGC Global names GM for growth and strategy
Boutique research and consulting agency OGC Global has appointed John Schiela as general manager growth and strategy.
Krea adds do-it-yourself healthcare insight service
Chennai-based healthcare insight business Krea has launched a quick-turnaround research tool aimed at the pharmaceutical, life science and health technology sectors.
Consumers increasingly disloyal to brands, research suggests
Almost two-thirds of consumers are abandoning brand loyalty in favour of discounts and offers, according to research from the DMA and Tapestry Research.
UK government research interests published in searchable database
The Government Office for Science and the Economic and Social Research Council have established a database of areas of research interest ( ARIs), with the aim of improving the link between research and policymaking.
Feature12 September 2023
An international outlook: Has Zoom broadened horizons for market research?
Digital ways of working are facilitating more opportunities for research across borders.
News12 September 2023
Morning Consult appoints former senior Kantar and Ipsos staff
Global decision intelligence firm Morning Consult has named Joseph DeVeny as head of research solutions, Ryan Bien as head of analytics and data operations and Alex Menendez as head of customer success.
Research Partnership names chief commercial officer
Healthcare research company Research Partnership has promoted Andrew Stokes to the newly-created role of chief commercial officer.
House of Lords begins large language model inquiry
The House of Lords Communications and Digital Committee has opened an investigation into the risks and benefits large language models could present to society.
Rockbridge Associates becomes part of Illuminas
Austin, Texas-headquartered insights business Illuminas has merged with Virginia-based research agency Rockbridge Associates.
Advertiser Perceptions hires consulting VP
Media industry market intelligence business Advertiser Perceptions has appointed Jacqueline Baranov as vice-president of consulting, leading client relationships for the company.
News11 September 2023
HubSpot adds AI tools
Customer platform business HubSpot has launched a set of artificial intelligence-based tools aimed at customer-facing teams.
FullCircl buys W2 Global Data Solutions
Customer lifecycle intelligence platform FullCircl has acquired W2 Global Data Solutions, a company offering digital tools for global regulatory compliance.
Opinion11 September 2023
Upskilling matters – ignore it at your peril
Training often drops down the list of priorities, but research businesses must regard it as an investment, not a cost.
Escalent promotes Mehrotra to lead global delivery
Data analytics business Escalent, new owner of Hall & Partners and C Space, has promoted Arundhati Mehrotra to executive vice-president of global delivery.
Businesses report ‘tech anxiety’ over cyber security, AI and sustainability tracking
A majority of business leaders are experiencing anxiety over technology, with cyber security the biggest concern for senior leadership, according to a survey by Kin + Carta.
News8 September 2023
ICO to review data policies of period and fertility apps
The Information Commissioner’s Office ( ICO) is to review how period and fertility apps process users’ personal information.
EthOS launches desktop screen recording tool
User experience, customer experience and consumer insights company EthOS has released a desktop screen recording tool.
Dynata partners with Comcast Advertising on media measurement
Insights, activation and measurement company Dynata has partnered with media, technology and advertising company Comcast to licence and incorporate Comcast data into Dynata’s advertising products.
Skim expands to Paris
Insight-based consulting firm Skim has opened a new office in Paris.
UK readmitted to Horizon Europe
The UK has re-joined the world’s largest research collaboration programme, Horizon Europe, after agreeing to a bespoke deal with the European Union.
News7 September 2023
Cint names head of sales for New Zealand and Australia
Research technology business Cint has appointed Bella Tao as head of sales for Australia and New Zealand ( ANZ).
Barb to oversee CFlight from January 2024
Television audience measurement body Barb will assume governance responsibility for post-campaign validation tool CFlight from January 2024.
Morning Consult launches insight tool
Global decision intelligence company Morning Consult has released an insights tool to explore consumer survey data.
Opinion7 September 2023
Bethan Blakeley: The power of instinct and context
Humans have many advantages over artificial intelligence that we should remember in the current hype about the technology's potential, argues the Impact columnist.
New leadership at Streetbees as founders depart business
Data intelligence business Streetbees co-founders Tugce Bulut and Oliver May have left the business, with the chief commercial officer and chief technology officer appointed to lead the company.
Amazon tops consumers' preferred advertising platforms
Amazon is ranked as consumers’ number one advertising platform, as marketers increasingly avoid X, formerly known as Twitter, according to data from Kantar.
News6 September 2023
BMG Research promotes Simon Wood to MD
Social research and insight agency BMG Research has named Simon Wood as managing director.
Former senior Walnut Unlimited staff create insight agency
Former Walnut Unlimited senior staff Chris Bland and Matt Rice-Haynes have founded a new insight agency called Disrupt Insight.
Savanta expands business tracker to Germany and France
Data, market research and advisory company Savanta has launched its monthly business tracker in France and Germany.
Omnisis launches WeThink polling brand
Market research business Omnisis has developed a brand – WeThink – to represent its public opinion polling work.
Former Deliveroo & Twitter insight exec Steadman joins Canva in the US
Jake Steadman has left Access Intelligence to join graphic design platform Canva as global head of market research and data.
Opinion5 September 2023
Crawford Hollingworth: Rethinking the gap
Crawford Hollingworth
The Impact columnist examines how the intention-action gap can be reduced or eliminated.
News5 September 2023
Total Media Group makes senior team changes
Behavioural planning media agency Total Media Group has reshuffled its board, with James Cowing becoming chief financial officer and Sue Shaw joining as non-executive chief people officer.
DJS Research rehires Matthew Bristow as research director
Employee-owned market research agency DJS Research has appointed former employee Matthew Bristow as research director following an eight-year hiatus.
MMR Research names head of agile research
Consumer and sensory research agency MMR Research has appointed Dan Jenkins as head of agile research.
RealityMine launches streaming consumer behaviour tool
Manchester-based consumer behaviour firm RealityMine has released a streaming content consumption measurement tool.
Rait acquires majority stake in Danish research business
Market research company Rait has acquired a 70% stake in Danish research firm Wilke for an undisclosed amount.
News4 September 2023
SOCi to release AI engagement tool
Co-marketing cloud company SOCi will publish an artificial intelligence ( AI) tool to help generate responses to social network engagement.
Opinion4 September 2023
How qual researchers really feel about generative AI
Tom Woodnutt
To help qualitative research skills survive the onset of generative AI, the industry must do a better PR job for its uniquely human skills.
Radiocentre publishes audio campaign tool
Audio industry body Radiocentre has released a free online tool to help brand plan audio campaigns.
Global ad spend set to rise across 2023 and 2024
Global advertising spend is expected to grow 4.4% this year and a further 8.2% in 2024, topping $1 trillion, according to a study from marketing effectiveness body Warc.
US market research industry up 14.3%
The US insights and analytics marketplace grew 14.3% in the past year to a total of $71bn, according to data from the Insights Association.
News1 September 2023
Videobot secures €2m in seed funding
Finnish software-as-a-service ( SaaS) start-up Videobot has raised €2m in seed funding from firms and investors including Finland’s Superhero Capital and Luxembourg’s Expon Capital Digital Tech Fund.
UK must regulate AI or risk falling behind, MPs say
An artificial intelligence ( AI) law will be needed as soon as possible to prevent the UK falling behind the US and EU on AI governance and regulation, a committee of MPs has warned.
Qualtrics launches patient experience tool
Experience management company Qualtrics has created a complaints and grievances tool to support quality of care in healthcare organisations.
Latcom hires business development director
Out-of-home ( OOH) advertising firm Latcom has appointed Marcelo Fiore as business development director for the US and Latin America.
Advertisement feature1 September 2023
Unlocking the Power of Customer Driven Decisions
According to a recent Marketing Week study, net spend on market research has been negative for almost a decade. The report echoes the ongoing falls seen in the IPA Bellwether report.
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