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Rory Sutherland: All else being equal
Rory Sutherland
Insight & Strategy
Refreshing research: How PepsiCo uses insight
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Impact Reports
It's the taking part that counts: Improving the participant experience
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News24 March 2023
Forty1 designs behavioural tool for employee experience
Forty1, employee experience division of communications company The Creative Engagement Group, has launched a diagnostic and analysis tool combining behavioural science and data-driven insights.
Consumer confidence rises but personal finance outlook stagnates
Consumer confidence in the UK rose two points in March to -36 but consumers’ personal financial situations saw no improvement, according to GfK’s Consumer Confidence Index.
MMR Research and Nexxt Intelligence agree generative AI deal
Consumer and sensory research agency MMR Research has partnered with conversational artificial intelligence ( AI) firm Nexxt Intelligence on generative AI.
PubMatic hires VP of product management
Digital advertising technology company PubMatic has appointed Sandro Catanzaro as vice-president of product management for CTV and video.
Advertisement feature23 March 2023
Understanding the Outlook of Global Consumers in 2023
Between the rising cost of living and instability across the globe, 2023 has inherited much of 2022’s uncomfortable legacy. So, how are consumers responding to these pressures? And how confident are they that things will improve as the year goes on?
Opinion23 March 2023
Changing how we buy research: Ways to shift the status quo
Jack Miles
If the status quo for buying research does not work, what are the alternatives?
News23 March 2023
$12.8m investment for data quality business Sifflet
Paris-based Sifflet, a company that offers automated data quality monitoring, has raised $12.8m in Series A financing led by EQT Ventures.
Potentia Insight hires director of operations
Digital market research agency Potentia Insight, which launched recently, has appointed Jon Dunford as director of operations and made three additional new hires.
Market Logic Software develops AI assistant
Insights management business Market Logic Software has launched an artificial intelligence assistant trained to answer business questions about market research and intelligence.
Cooper promoted at Omnisis
Market research agency Omnisis has promoted Marie Cooper to the role of senior data analyst.
PureSpectrum secures $37m in funding
Market research technology company PureSpectrum has completed a $37m round of equity funding from current capital partner Arthur Ventures.
News22 March 2023
Artificial intelligence as ‘fundamental’ as the internet, says Bill Gates
Katie McQuater
The advance of AI is as important as that of microprocessors, personal computers, the internet and mobile phones, according to Microsoft co-founder Bill Gates.
ARF begins attention measurement industry analysis
The Advertising Research Foundation ( ARF) has begun a research project to map the current landscape of attention measurement providers.
Google releases ChatGPT rival
Liam Kay
Google has launched an artificial intelligence ( AI) chat tool in the UK and US to rival Open AI’s ChatGPT.
DJS Research names promotions
Insight agency DJS Research named several promotions and new hires, including promoting Rachel Hancock to associate director and Angharad Pearce to senior animator and multimedia design.
Feature22 March 2023
Out in the cold: Mapping the social impact of transport limitations
Transport-related social exclusion prevents people from fully participating in their communities, and new data analysis has shed light on the scale of the problem in England.
Advertiser Perceptions hires CFO
New York-based media intelligence business Advertiser Perceptions has appointed Reuters’ Josh Becker as chief financial officer.
Vision One launches advanced research unit
Full-service market research business Vision One has created a new team of neuromarketing and insights specialists.
News21 March 2023
Ray Poynter elected Esomar president
Research industry body Esomar has elected Ray Poynter, managing director of The Future Place, as its council president for 2023/24, replacing Kristin Luck.
TikTok faces BBC and government phone restrictions
The BBC has advised staff to delete TikTok from their phones, following on from a UK government ban on having the social media app on government electronic devices.
UKOM extends Ipsos online audience partnership until 2027
UKOM ( UK Online Measurement) has extended its endorsement of Ipsos’ online measurement standard, ‘Ipsos iris’.
Call for evidence launched to inform youth policy
UK – The Institute for Community Studies has announced a call for evidence to help shape policy recommendations to support young people, as part of a two-year civic journey programme.
BB Media expands to LA
Data science and market research firm BB Media has opened a new office in Los Angeles.
New Turing strategy centres on 'AI for social good'
The Alan Turing Institute, the UK’s national institute for data science and artificial intelligence, has launched a strategy focused on addressing issues including health, the environment, sustainability, defence and national security.
Advertisement feature21 March 2023
Immersion, communication and action: The new insights equation
To help insights reach their full potential, re-education and a reinvention of the relationship between stakeholders and insights specialists to be more mutually beneficial is needed.
Opinion20 March 2023
More in common: The case for cultural strategy
Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better representation.
News20 March 2023
Comscore rebrands programmatic targeting business
Media measurement firm Comscore has launched a dedicated programmatic targeting business called Proximic by Comscore.
Splio acquires Tinyclues
Customer relationship management ( CRM) and software-as-a-system ( SaaS) firm Splio has acquired predictive marketing business Tinyclues for an undisclosed amount.
Several promotions at 2CV
International market research agency 2CV has named Ruth Noble as head of quantitative research in the UK and promoted two to senior vice-president in the US.
The Forge names financial services director
Strategy consultancy The Forge has appointed Anna Anisimova as director in its financial services practice.
News17 March 2023
ESRC opens environmental research fund
The Economic and Social Research Council ( ESRC) has opened a new fund for environmental social science work.
Voxco acquired by private equity company
Insights software platform Voxco has been acquired by enterprise software investment firm TAP Software Holdings, managed by private equity firm Terminus Capital Partners, for an undisclosed amount.
Ipsos names head of US innovation practice
Ipsos has appointed Tom Juetten as executive vice-president and service line lead in its US innovation practice.
Route invites bids for OOH measurement contract
Out-of-home ( OOH) audience measurement organisation Route has issued an invitation for partners to design a measurement system for poster and screen-based OOH advertising.
Opinion16 March 2023
The power of no: Tackling high workloads
We should all be prepared to say 'no' more often in a world of ever-increasing workloads and stress levels.
News16 March 2023
UK budget provides AI investment and R&D support
An annual £1m prize fund will be awarded to researchers developing AI and increased tax relief has been made available to businesses for R&D, according to the UK government Budget for 2023.
Stravito releases project management tool
Stockholm-based enterprise insights platform Stravito had launched a new research management tool.
Momentive to be sold to private equity business
Technology company Momentive, the parent company of survey platform SurveyMonkey, has agreed to be acquired for $1.5bn by a consortium led by private equity firm Symphony Technology Group ( STG).
Qualtrics acquired by investment company for $12.5bn
Experience management software company Qualtrics has been acquired by technology investment firm Silver Lake in partnership Canada Pension Plan Investment Board ( CPP Investments) for $12.5bn.
News15 March 2023
Attention 'super important' metric but laced with complexity
Attention metrics are a “super important” measurement of a campaign’s effectiveness but are filled with complexity, according to a panel of media executives.
Forget the hype on AI and focus on added value
Artificial intelligence ( AI) could be a game changer for market research, but researchers should not overlook the strategic value they bring to businesses, the Market Research Society’s ( MRS’s) Insight Alchemy 2023 conference has heard.
Customer events 'powerful' for research
Customer events are a "powerful" research tool in “cutting through” and “getting things done”, according to a panel of data experts speaking at the Market Research Society ( MRS) conference Insight Alchemy 2023.
Coca-Cola human insights director: Strategic thinking allows brands to say 'no'
Strategic thinking is more important than ever in the marketing industry, as it allows brands to say ‘no’ to things, according to a Coca-Cola research executive.
News14 March 2023
Try harder to reach 'hard to reach' communities, hears panel
Some communities being hard-to-reach is a “lazy narrative” and the research industry must make more attempts to speak to people from diverse communities, a panel at the Market Research Society ( MRS) conference Insight Alchemy 2023.
David Olusoga: 'Some things are not identities - they are metrics that we need to analyse toxic ideas'
Survey questions asking participants to categorise themselves by race are still essential to provide a metric for understanding society better, according to historian David Olusoga.
Netflix Emea insights director on research talent: 'We need to give people freedom to have an impact'
Autonomy is key to fostering wellbeing and creating good working cultures that people want to be part of, according to Patrick Collins, consumer insights director Emea at Netflix, speaking at today's Insight Alchemy conference in London.
Market research industry called on to use 'superpower' to help clients
The research industry should display its 'superpower' to help brands in the choppy economic climate, Claer Barrett, consumer editor at the Financial Times, has said.
How research can be indispensable to c-level leadership
Evidence-based opinions, building advocacy and sometimes making trade-offs are key to insights professionals being indispensable to the top table, according to a panel at Insight Alchemy 2023.
Qual researchers should embrace new methods
Qualitative researchers should seek to defend the value of their work to clients but should be open-minded about whether qual techniques are needed for every project, the MRS conference Insight Alchemy 2023 has heard.
News13 March 2023
Kantar, Audiense and Coca-Cola release analytics tool
Kantar has launched a consumer research tool developed through its open innovation ecosystem iLab in partnership with audience research firm Audiense and The Coca-Cola Company.
Feature13 March 2023
Fear and loathing: Tracking threatening language online
Threatening language is prevalent across the internet, so researchers have developed a ‘threat dictionary’ to track its impact on those exposed to it.
Leger and Ressac launch digital performance brand
Canadian market research company Leger has created a research-driven digital performance agency with its digital and content subsidiary Ressac.
Touchstone Research names senior project director
Marketing research and consumer insights business Touchstone Research has promoted Alexis Warnick to senior project director within the company’s qualitative research division.
InSites Consulting renamed as Human8
Global consumer insight company InSites Consulting is rebranding as Human8.
News10 March 2023
Criteo acquires Brandcrush
Commerce media firm Criteo has acquired Australia-based media buying and selling business Brandcrush for an undisclosed amount.
Ad industry criticises possible Scottish alcohol advert ban
Banning alcohol advertising and marketing in Scotland would be “harmful” to the economy and advertising industry in the country without significant reductions in alcohol consumption in the country, according to a joint letter from advertising bodies and media organisations.
Norstat hires head of qual for Germany
Data collection business Norstat is expanding its qualitative research services in Germany, including the appointment of Ivana Slukan as head of qualitative.
Research industry bodies team up on data and fraud
The Market Research Society ( MRS), the Insights Association, Esomar and SampleCon are coordinating a campaign against fraud and data quality risks in the research industry.
News9 March 2023
Shift7 joins Merkle
Media firm Dentsu has acquired B2B experience and commerce business Shift7 Digital and merged it into its customer experience management company Merkle.
Opinion9 March 2023
The research industry needs refriction
Qualitative research should not shy away from messy realities if it is to deliver insight that truly reflects and understands humanity.
James Endersby elected MRS chair
Opinium chief executive James Endersby has been elected as chair designate of the Market Research Society ( MRS).
Intra Research expands panel coverage
Online panel company Intra Research is expanding its panels to 18 European countries.
Finnish TikTok data insights startup raises funding
Helsinki-based business-to-business software platform Exolyt, which offers analytics and insights from TikTok, has secured €450,000 in pre-seed funding from Trado Capital and Founder’s Edge.
New hires at RealityMine
Market research technology business RealityMine has made five appointments across sales, project management, software and data.
News8 March 2023
New version of UK data protection bill
The UK government has set out a new version of laws reforming the UK GDPR with aims to reduce costs and regulations for UK businesses while retaining the country’s data adequacy agreement with the EU.
Opinion8 March 2023
The end of leaning in: How can businesses support different kinds of leadership?
How can insights businesses support the female leaders of today and tomorrow? The answer might be in their culture. By Zoe Fenn.
Lumivero and itracks join forces on qualitative research tech
Data analytics and insights software company Lumivero has partnered with online qualitative services business itracks, with the aim of bringing together qual data collection and analysis.
Empower becomes a certified Women’s Business Enterprise
Insight translation agency Empower Translate has been certified as a Women’s Business Enterprise ( WBE) by WEConnect International.
NPD Group and IRI adopt new name
Consumer behaviour firms Information Resources, Inc ( IRI) and The NPD Group have rebranded as Circana following their merger last year.
Bretcha named Esomar interim director general
Research membership association Esomar has appointed Joaquim Bretcha as interim director general, effective immediately.
Feature7 March 2023
How I work: Kelly Beaver, chief executive, Ipsos UK & Ireland
The Ipsos UK & Ireland CEO talks about balancing priorities, delegating and supporting staff during life's challenges.
News7 March 2023
HubSpot launches AI tools
Customer relationship management platform HubSpot has created two AI products aimed at marketers.
Digital I promotes Ross to MD
Global SVOD insight and data company Digital I has named Matt Ross as managing director.
Ocado agrees customer data deal with The Trade Desk
Global advertising technology business The Trade Desk has partnered with online supermarket Ocado to provide direct access to customer data to support advertising campaigns.
Ipsos names chief client officer
Ipsos has promoted Richie Jones to UK chief client officer.
Sample Ninja and Research Defender partner on survey fraud detection
Panel management platform Sample Ninja has partnered with online research validation company Research Defender.
News6 March 2023
Yext launches generative AI tool
Research platform Yext has released a new artificial intelligence-powered content management system that automatically generates its own material.
IFF Research appoints chair
Social and market research agency IFF Research has appointed Jon Priest to its board as non-executive chair.
Russell joins Research Strategy Group as non-exec
Market research and strategy consultancy Research Strategy Group has appointed Danny Russell as its first non-executive director.
Spacelabs acquires predictive analytics business
Medical equipment manufacturer Spacelabs Healthcare has acquired predictive analytics company PeraHealth.
Schlesinger Group rebrands to Sago
Research and data company Schlesinger Group has changed its name to Sago.
NatCen appointed to UK gov evaluation panel
Martina Vojtkova, director of the Policy Research Centre, and Andi Fugard, deputy director of the Centre for Evaluation, at the National Centre for Social Research ( NatCen), have been appointed to the UK government’s Evaluation & Trial Advice Panel ( ETAP).
News3 March 2023
Pureprofile appoints non-executive director
Global data and insights business Pureprofile has named Elizabeth Smith as non-executive director and chair of the audit and risk committee on its board of directors.
Feature3 March 2023
How brands can help tackle the gender health gap
A recent Thinks Insight & Strategy research project aimed to understand how brands can do more to help address knowledge gaps around women's health.
Behaviorally hires VP in Shanghai office
Behavioural and digital research company Behaviorally has appointed Francis He as vice-president, market development, in its customer success team.
US Census Bureau criticised by Inspector General
The Office of the Inspector General of the US Commerce Department has criticised the US Census Bureau’s management and oversight of its Ask US Panel online research project.
Holden founds Asia-Pacific healthcare panel partnership
China-based healthcare fieldwork and research agency Holden Healthcare has created a global strategic partnership to increase physician panel access in the Asia-Pacific region.
News2 March 2023
Savanta makes c-level promotions to executive board
Next 15-owned market research company Savanta has promoted Danielle Rodriguez and Mark Martins to the roles of chief commercial officer and chief services officer respectively.
NielsenIQ rebrands to NIQ
Consumer intelligence company NielsenIQ has changed its name to NIQ amid a rebrand of the company and wider changes across the firm.
Sparkler brand dropped by PA
Management consultancy PA Consulting has retired the Sparkler brand name, after it bought the customer insight and strategy agency in 2018.
MSQ appoints Anna-Lee Bridgstock as analytics and insight partner
Former LadBible data director Anna-Lee Bridgstock has joined marketing company MSQ in the newly created role of partner of analytics and insight.
Kantar hires senior partner for consulting arm
Kantar has appointed Simon Bailey as senior partner to its consulting business.
News1 March 2023
System1 and ITV name 2022's most successful advert
Asda’s Christmas advert was the highest rated of 2022, with a large increase in the number of top ranked advertisements during the year, according to advertising platform System1 and ITV.
Feature1 March 2023
Owning it: Why owned brand channels are growing in importance
Fiona Blades
Owned channels are set to grow in importance for brands, research from Mesh Experience and the Institute of Practitioners in Advertising has found.
Comscore revenues up in 2022
Media evaluation company Comscore increased its revenue to $376.4m in 2022 but saw net losses also rise to $66.6m, according to the company’s 2022 financial results.
Alida hires chief people officer
Experience management company Alida has appointed Tanya Jarrett as chief people officer.
Potentia Insight launches
Digital market research agency Potentia Insight has been founded by two former directors at research firm Alligator Digital, Suzy Hassan and Colin Clifford.
QuestionPro acquires healthcare innovation business
Survey research, data and insights firm QuestionPro has acquired Chicago-based healthcare innovation consultancy Pundit Consultantz, which will now operate as Pundit Consultantz, a QuestionPro Company.
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