The tool, called Ad Optimizer, will allow users to upload creative assets for AI analysis of on-screen imagery and audio.

The analysis then maps the assets against user-provided category entry points and highlights where the advertisement triggers key buying motivations and where any weaknesses lie.

Jannik Meyners, vice-president of data science and AI at Quantilope, said: “Advertising only works if it activates the right category entry points – the cues and triggers that drive category decisions.

“Our Ad Optimizer gives brands a way to see early in the creative process, before a campaign goes live, whether their creative is actually building the mental availability that translates into purchase – and where to sharpen it if it isn’t.”