The hub, called Quantilabs, is a dedicated website that allows Quantilope’s clients to use new tools and provide direct feedback to help develop features.

While Quantilabs will be publicly accessible, users must have an account with the company to try the early-stage innovations, with Quantilope’s client development team also able to invite clients to test particular features.

One of the first early-stage products available will be an AI tool to measure the effectiveness of category entry points in advertising.

James Motley, chief technology officer at Quantilope, said: “By giving our clients direct access to our R&D pipeline, we’re transforming them from passive users into active co-creators who help shape the tools that will power their future research.”

Lucas Bremer, chief product officer and co-founder at Quantilope, added: “By collaborating directly with clients, our AI-powered solutions can evolve to meet the real-world challenges they face every day.”