Behavioural economics, social media insight, smart data - what are the latest research trends?
Britain’s self image sees significant improvement over past year
UK – Britons rate their own nation’s reputation at 80.6 on Reputation Institute’s 0-100 RepTrak Pulse scale; a significant improvement on last year’s survey, which took place before the Brexit vote.
UK ad spend to exceed £17.5bn in 2017
UK – London is the fourth biggest city globally for ad spend, contributing £5.2bn in 2017, according to the latest forecast from Zenith.
Corporate governance increasingly vital to reputation
UK – Dyson, Aston Martin and Lego have been ranked the most reputable companies in the UK, according to the UK RepTrak ranking from the Reputation Institute.
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