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Why complex modelling is rubbish
Ryan Howard
Behavioural economics, social media insight, smart data - what are the latest research trends?
News
Majority of FTSE 350 boards untrained to deal with cyber attack
Feature
The calm before the storm
Derek McInnes
Job satisfaction declines after 34
Global consumer confidence on the rise
Australians suffering from social media fatigue
UK – Job satisfaction peaks for UK workers between 25-34 years old, according to the first findings from Qualtrics’ employee satisfaction survey.
GLOBAL – Consumer confidence has risen in 41 of the 63 markets measured in Nielsen’s consumer confidence index since the close of last year.
AUSTRALIA – Though social media use remains high, one in five Australians reportedly don't enjoy their time spent on it, according to a new survey by Deloitte.
US B2B marketing automation more advanced than Europe
Consumer confidence in government in decline
News Round Up
Dataxu hires Kosmala to drive self-serve platform business
WPP acquires Design Bridge
Taboola partners with Getty Images on creative testing
Former Kantar Media CEO launches advisory firm
Op4G and FocusVision form partnership
IPA urges YouTube and Facebook to address video measurement
Paradise Lost
Simon Atkinson
@RESEARCH LIVE
Dataxu hires Kosmala to drive self-serve platform business https://t.co/74I7dwIQtz #mrx #marketresearch
WPP acquires Design Bridge https://t.co/rpzj7GnPx9 #mrx #marketresearch
Taboola partners with Getty Images on creative testing https://t.co/NR79MwzW1K #mrx #marketresearch
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Most Popular
75% of data will be ‘unusable’ following GDPR
Salesforce brings AI to social media marketing
ComScore unveils data exploration and visualisation platform
Maritz launches employee engagement benchmarks
PwC acquires Optimisa Research
Happiness ‘more important to teens than wealth’
Opinion
Research is the answer to the ad gender stereotyping problem
Tom Ewing
Sport England creates online evaluation framework
In the age of big data-if you want to thrive as a market researcher-your statistical skills need to be up to scratc… https://t.co/cSOT2AlVIC
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
