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Trends

Behavioural economics, social media insight, smart data - what are the latest research trends?

burst of colourful powders
News

Lack of insight hampers creativity

Half of brands ( 51%) surveyed by Lions claim their insights are too weak to develop ‘bold creativity’, with the study identifying a lack of understanding over what quality insights look like.

6 MayKatie McQuater
Opinion

The research sector must increase vigilance to create better data

1 MayJane Frost
jane frost
Opinion

The not so sweet-spot: Between belonging and backlash 

13 JanSania Haq
colourful jenga pieces
Opinion

Living in the moment: How brands can prioritise the present

28 AprClaudia Oberlin
selection of flowers, bath salts and towel
Writer's Opinion

To break free from algorithmic loops, researchers and analysts must move toward living foresight models.

Tim Stock

Marie Lena Tupot
Write For Us
News

Consumer confidence drops as economic concerns rise

25 Apr
Money hiding under umbrella
News

America’s social and economic data at risk, say campaigners

23 Apr
crowd of people
Opinion

Who is listening to young men?

22 AprSaul Parker
young man sits on bench, facing away from camera, with rucksack next to him.
News

Sustainable wellbeing scholars join Oxford’s Wellbeing Research Centre

17 Apr
Oxford Wellbeing research centre academics Annegeke Jansen and Paul Behrens
News

Ad spend falls for professional news brands

15 Apr
Newspaper
Opinion

Using utility to drive change

10 AprAnna Hamill
person using phone
News

Rise in AI use among market researchers

8 Apr
AI abstract image
Opinion

Can insight help to reach young men in a changing world?

7 AprRachel Macey
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