Behavioural economics, social media insight, smart data - what are the latest research trends?
Business ‘best placed to rebuild trust in the system’
GLOBAL — People’s trust in the institutions of media, government, business and NGOs has fallen in the past year, according to the 2017 Edelman Trust Barometer, which also suggests that business could be best placed to rebuild trust in the system as a whole.
Lenovo leads Chinese BrandZ ranking
UK – Personal computer and mobile technology company Lenovo has topped the first BrandZ Chinese Global Brand Builders list.
Advertising delivers seven-fold return on investment
EUROPE – The economic impact of Europe’s advertising industry has been analysed in a new report from Deloitte showing that for every Euro or Pound spent on advertising, a seven-fold return is achieved in terms of GDP.