Behavioural economics, social media insight, smart data - what are the latest research trends?
Mobile set to become top screen for UK video viewing
UK – Mobile is already level with desktops and laptops for video viewing in the UK and is set to become the most popular screen, according to a new report.
Messaging apps to overtake social media apps
US – A new report from Gartner predicts that messaging apps will become more popular than social media apps within the next two years.
Australia unveils ‘Total TV’ metric
AUSTRALIA – Australia’s TV industry has joined forces to provide a total figure for all advertising spend across commercial television.
Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa