Opinion

More unites us than divides us: the state of polling in 2022

In a world dominated by tribal politics, nuance is a rare commodity. Partisan rhetoric tends to overshadow legitimate research and public discourse can suffer. 

William Johnson

Feature

Revealed! The 10 ingredients of insight alchemy

The manner in which knowledge is being produced from the increasingly diverse and complex data sets available is a huge feat. There is an intuitive creativity and nuanced understanding that underpins this flourishing area of expertise. Here are the top ten recommendations from the report ‘Rise of the Insight Alchemist', published by the MRS’ Delphi Group, which will help build a team that is at the leading edge of customer insight delivery.