FEATURE26 July 2021

Appetite for growth: Just Eat and insight

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Just Eat is the UK’s most popular food-delivery business by market share. In a competitive and growing sector, insight is helping it stay ahead. By Liam Kay.

Just Eat delivery man 1

The past year has been a great time to be a food-delivery company. People trapped at home, some with plenty of disposable income, have sent demand for food deliveries through the roof, with many trying such services for the first time. In the UK, there is no bigger company operating in this industry than Just Eat.

The brand is part of global business Just Eat Takeaway, founded in Denmark in 2001, which merged with British rival Takeaway.com in 2020. The company processes around 100 million food orders in the UK each year,  and in the 20 years since it was founded, online food delivery has developed from a niche market to big business, with couriers and adverts widespread across most major UK cities.

While Just Eat is the market leader, it faces stiff competition. Big takeaway brands such as Pizza Hut and Domino’s Pizza are rivals. Deliveroo and Uber Eats are also growing in the UK and have significant backing.

There has also been controversy around the wider industry ...