International and EU legal, privacy and data protection news for the market research and data analytics sector.
Creston clashes with Omnicom over Unlimited brand name
US – Creston has filed a trademark infringement and unfair competition lawsuit in the US against Omnicom over the use of the name Unlimited.
Data sharing: new day or false dawn?
New government initiatives to promote data sharing are of potential benefit to market researchers, says Dr Michelle Goddard. Proving the public value of research projects will be key to grasping this opportunity
The ethical use of social media research
The difference between research in the digital and physical space is clear – but, asks Dr Michelle Goddard, what about the ethical considerations?