International and EU legal, privacy and data protection news for the market research and data analytics sector.
Misleading social media marketing putting businesses at risk
New research into the prevalence of 'questionable' marketing on social media sites indicates widespread breaches of the UK CAP Code, which can lead to ASA sanctions.
JICWEBS releases principles for reducing ad fraud
The Joint Industry Committee for Web Standards in the UK and Ireland has published its Good Practice Principles for reducing the risk of fraudulent ads being served.
ISBA criticised over demand for contract clarity
The trade body for advertisers sent out a standard contract in an attempt to improve transparency and 'redefine relationships' between brands and media agencies, but the move has been met with criticism.