News and opinion on how the telecoms sector is using market research and insight to transform business.
Chatbots to become a major part of CX by 2020
EUROPE – Artificial intelligence and virtual reality with reshape customer experience by 2020 although many brands are still struggling to manage digital CX on social media, according to a report from Oracle.
IBM launches Watson IoT consulting
US – IBM has created Watson IoT Consulting Solutions to help clients and start-ups globally move into the Internet of Things (IoT) space.
Social media insight held back by "people issues and mindset"
A new cross industry guide to social media insight entitled ‘Integrated, Not Isolated’ was launched on Monday night at the IPA in London. It’s the latest in a series produced by #ipasocialworks and the first to examine the value of social media as a source of powerful insight to influence long term business strategy.
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Baroness Susan Greenfield on research, consciousness & why a generation is being changed by social media and gaming… https://t.co/psKpbbZICa