News

How research and creative are working together for BT and Halfords

Insights are becoming increasingly key to the creative process and shaping how brands communicate with their audiences, according to marketers from BT and Halfords.

News

Fuelling social progress – by tackling lazy stereotypes

Research into taboo subjects is not only helping tackle profoundly challenging issues, it’s also highlighting the importance of overcoming lazy stereotypes in achieving valuable social change.

Jo Bowman