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Where is the value?
Rory Sutherland
News and opinion on how the telecoms sector is using market research and insight to transform business.
Feature
The world in your hands
Katie McQuater
News
How insight can fuel responsive businesses
YouGov launches popularity rankings
BrandZ extends to South Africa
Innovation key to brand value
YouGov has launched its popularity ratings service, YouGov Ratings, in the UK market.
Standard Bank is South Africa’s top brand according to the first BrandZ most valuable brands ranking for the country from WPP and Kantar Millward Brown.
Brands which people consider to be the most innovative grew their brand value 25% more than their rivals, according to the 2018 BrandZ data from WPP’s Kantar Millward Brown.
Trone Research + Consulting launches
Digital and branding company Trone Brand Energy is launching a full-service research and consulting agency, Trone Research + Consulting.
Increase in data protection complaints
News Round Up
Savanta lines up Americas team
OdinText rebrands to OdinAnswers
Ardent Fieldwork adds two directors
ARF rescinds award given to Cambridge Analytica
Majority want spreading fake news a crime
Rainey joins O2 to head insight
Jane Bainbridge
AT&T to acquire AppNexus
AT&T has agreed to acquire ad tech company AppNexus for an undisclosed amount, as it looks to boost its digital advertising business.
@RESEARCH LIVE
Savanta lines up Americas team https://t.co/tG25gJd0x4 #mrx #marketresearch
Sustainability is shifting as once niche habits and views are becoming mainstream. But these attitudes are far from… https://t.co/DOs5LW415G
Significance testing is outdated and has origins irrelevant to modern businesses, leading to false confidence, hind… https://t.co/o2wkhz2Zvy
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Opinion
Beyond ping-pong and happy hour
Ben Hogg
Bankers reportedly line up financing for Kantar sale
Q&A with Mandy Pooler, CMO, Kantar
Q&A with Barrie Brien, chief executive, Strat7
ResearchBods and Bonamy Finch merge to form STRAT7
Taking a different view
EQT reportedly eyes Kantar bid
The death of the middle ground
Caroline Hayter
Sustainability is shifting as once niche habits and views are becoming mainstream. But these attitudes are far from… https://t.co/LjyHr3O848
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
