News and opinion on how the telecoms sector is using market research and insight to transform business.
Ringing in the changes
O2’s head of research Jessica Salmon talks to Ben Bold about customer satisfaction, proactive research, technological innovation, and the benefits of balancing the old and the new in market research
Google overtakes Apple as most valuable brand
UK – Apple has fallen from the top spot in the most valuable brands table, losing 27% in brand value in 2016.
Market Strategies appoints tech and telecoms lead
US – Market research consultancy Market Strategies International has promoted Paul Hartley to the role of senior vice-president, managing director of its technology and telecommunications division.
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