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News and opinion on how the telecoms sector is using market research and insight to transform business.
Feature
Changed days: Does generational analysis need a rethink?
Generational labels have contributed to some of the laziest stereotypes ever perpetuated, and their misuse risks undermining research. Is it time for a rethink?
Katie McQuater
News
Framework for subscription brands launched by MTM
Insight and strategy business MTM has released a framework for subscription and digital services brands, focused on acquisition and retention of customers.
Feature
Flipping the script: Samsung research in Austria
Video research on foldable smartphones with young people in Austria was used to inform Samsung product development globally.
Liam Kay-McClean
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Senior Research Manager – Government & Social clients
£40–50,000 + great benefits
The Survey Initiative
Research Analyst
£32,000
Spalding Goobey Associates
Commercial Research Director
Director level base plus outstanding bonus
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Senior Research Manager – Government & Social clients
£40–50,000 + great benefits
The Survey Initiative
Research Analyst
£32,000
Spalding Goobey Associates
Commercial Research Director
Director level base plus outstanding bonus
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON