News and opinion on how the telecoms sector is using market research and insight to transform business.
IBM launches Watson IoT consulting
US – IBM has created Watson IoT Consulting Solutions to help clients and start-ups globally move into the Internet of Things (IoT) space.
Social media insight held back by "people issues and mindset"
A new cross industry guide to social media insight entitled ‘Integrated, Not Isolated’ was launched on Monday night at the IPA in London. It’s the latest in a series produced by #ipasocialworks and the first to examine the value of social media as a source of powerful insight to influence long term business strategy.
Verizon buys Yahoo for $4.8bn
US – The US telecoms company Verizon has announced it will acquire Yahoo’s operating business for £4.83bn cash.
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