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News and opinion on how the telecoms sector is using market research and insight to transform business.
News
Kantar launches brand performance tracker
Kantar has developed a brand performance tracker offering daily benchmarks and short-term forecasts for marketers.
News
Airtel acquires stake in Lemnisk
Indian communications firm Bharti Airtel has acquired a strategic stake in marketing automation and customer data platform provider Lemnisk for an undisclosed amount.
News
UK brand value lags behind global average
Vodafone has been named the most valuable brand in the UK for the fifth year in a row in the BrandZ ranking published by Kantar, with UK brands falling behind on average in terms of value compared with brands globally.
Katie McQuater
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Resources Group
Research Executive – Quant/Qual – Corporate Strategy
£27,000–£30,000 + strong benefits
Resources Group
Client Development Manager – c1 year Maternity Contract – Strategic Consultancy
£55–£65,000 pro rata + bonus + great benefits
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
To £36,000
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Research Executive – Quant/Qual – Corporate Strategy
£27,000–£30,000 + strong benefits
Resources Group
Client Development Manager – c1 year Maternity Contract – Strategic Consultancy
£55–£65,000 pro rata + bonus + great benefits
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
To £36,000
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON