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Why complex modelling is rubbish
Ryan Howard
News and opinion on how the telecoms sector is using market research and insight to transform business.
News
Vodafone UK’s most valuable brand
Populus Data Solutions launches VR online panel
IPhone gains in most markets except China
British brand values hit by Brexit
Harris Interactive adds to TMTE practice
UK – Apple has continued to make year-on-year share gains in most markets except urban China according to the latest smartphone OS data from Kantar Worldpanel ComTech.
UK – Britain’s most valuable brands have declined by an average of 6% according to valuation and strategy consultancy Brand Finance.
UK – Full service market research agency Harris Interactive has appointed Taneem Salim as research executive to support its technology, media, telecoms and entertainment (TMTE) research practice.
Corporate governance increasingly vital to reputation
When push comes to shove – how nudge theory is changing behaviour
Jo Bowman
News Round Up
Dataxu hires Kosmala to drive self-serve platform business
WPP acquires Design Bridge
Taboola partners with Getty Images on creative testing
Former Kantar Media CEO launches advisory firm
Op4G and FocusVision form partnership
Feature
Ringing in the changes
Ben Bold
Google overtakes Apple as most valuable brand
Jane Bainbridge
@RESEARCH LIVE
Dataxu hires Kosmala to drive self-serve platform business https://t.co/74I7dwIQtz #mrx #marketresearch
WPP acquires Design Bridge https://t.co/rpzj7GnPx9 #mrx #marketresearch
Taboola partners with Getty Images on creative testing https://t.co/NR79MwzW1K #mrx #marketresearch
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Opinion
Research is the answer to the ad gender stereotyping problem
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In the age of big data-if you want to thrive as a market researcher-your statistical skills need to be up to scratc… https://t.co/cSOT2AlVIC
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
