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In search of happiness
Andy Dexter
Coverage of the Market Research Society's Annual Conference - Impact 2017
Video
What’s the future for opinion polls?
News
Politicians ‘should never make policy on the basis of focus groups’
Ben Bold
Dr Hannah Fry’s top 5 tips on finding and keeping the love of your life
‘Ask for forgiveness, not permission’
Bronwen Morgan
Now for the fun part … gamification goes mainstream
Jo Bowman
UK - Dr Hannah Fry, academic, mathematician and author of ‘The Mathematics of Love’, shared her five top tips for finding love during an entertaining talk on the last day of the MRS annual conference, Impact 2017.
UK – A panel chaired by Mark Earls at the MRS annual conference, Impact 2017, discussed how to drive innovation within an established business.
UK – Fun surveys and online games are breathing new life into market research. The Impact 2017 conference heard how gamification can explain why blondes really do have more fun, and why your next holiday should be in Rome.
Research ethics ‘is not just common sense’
Robert Langkjaer-Bain
Brands ‘must bring something of value’ to social media
News Round Up
Unruly takes emotion targeting tool to SE Asia advertisers
Technology biggest concern for business influencers
Kleffmann restructures AgriGlobal team
Nielsen in collaboration with clypd
Macromill buys Acturus to merge into MetrixLab
Shining a light on taboo subjects – how research is informing and effecting change
When push comes to shove – how nudge theory is changing behaviour
@RESEARCH LIVE
Top tips on managing stress when working in market research by @albert bernard @UMLondon #mrx #wellbeing… https://t.co/Nye04obEDV
Unruly takes emotion targeting tool to SE Asia advertisers https://t.co/zZ8UQDiKwh #mrx #marketresearch
Technology biggest concern for business influencers https://t.co/8iIocZiqp9 #mrx #marketresearch
Jobs
Spalding Goobey Associates Global Consumer Insight Manager, Innovations – FMCG Clientside c. £65–75,000 + bonus + excellent benefits
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Hasson Associates Senior Innovation Manager £45000–45000
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Daily Weekly Both
View all impact 2017 articles (23) >
Most Popular
Opinion
Machines may do the learning, but people do the teaching
Patricio Pagani
Google and Facebook face disruption from GDPR
Turner launches delineate to ‘disrupt’ insight business
Jane Bainbridge
Lastminute.com releases consumer insights tool
GfK overhauls structure and invests in digitisation
WPP acquires Design Bridge
Isobar launches VR measurement and analytics tool
Gender inequality persists in the MR industry, survey finds
Coplin exits Microsoft
RT @DJS_Utilities: There's still time to complete our very short #survey on #vulnerability in the #water & #energy sectors @TweetMRS #MRSli…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
