Coverage of the Market Research Society's Annual Conference - Impact 2017
‘Ask for forgiveness, not permission’
UK – A panel chaired by Mark Earls at the MRS annual conference, Impact 2017, discussed how to drive innovation within an established business.
Now for the fun part … gamification goes mainstream
UK – Fun surveys and online games are breathing new life into market research. The Impact 2017 conference heard how gamification can explain why blondes really do have more fun, and why your next holiday should be in Rome.
Research ethics ‘is not just common sense’
UK – Anyone who thinks that market research ethics is simply a matter of ‘common sense’, hasn’t thought it through.