Impact 2017 Archive

Video30 March 2017

What's the future for opinion polls?

Nick Moon of Moonlight Research and Martin Boon of ICM Unlimited discuss the importance of understanding voters’ emotional engagement and of further educating media clients about polling.

News16 March 2017

Politicians ‘should never make policy on the basis of focus groups’

Ben Bold

Ed Balls warned that politicians ‘should never make policy on the basis of focus groups’, while praising the use of research to help shape the arguments and methodologies behind political measures.

News16 March 2017

Dr Hannah Fry’s top 5 tips on finding and keeping the love of your life

Dr Hannah Fry, academic, mathematician and author of ‘The Mathematics of Love’, shared her five top tips for finding love during an entertaining talk on the last day of the MRS annual conference, Impact 2017.

News15 March 2017

'Ask for forgiveness, not permission'

Bronwen Morgan

A panel chaired by Mark Earls at the MRS annual conference, Impact 2017, discussed how to drive innovation within an established business. 

News15 March 2017

Now for the fun part … gamification goes mainstream

Jo Bowman

Fun surveys and online games are breathing new life into market research. The Impact 2017 conference heard how gamification can explain why blondes really do have more fun, and why your next holiday should be in Rome.

News15 March 2017

Research ethics 'is not just common sense'

Robert Langkjaer-Bain

Anyone who thinks that market research ethics is simply a matter of ‘common sense’, hasn’t thought it through.

News15 March 2017

Brands 'must bring something of value' to social media

Robert Langkjaer-Bain

Brands engaging with consumers on social media must bring something of value, before they expect consumers to share data or be receptive to messages.

News15 March 2017

Shining a light on taboo subjects – how research is informing and effecting change

Jo Bowman

Research projects are raising understanding of previously taboo subjects and helping bring about changes that improve people’s lives, the MRS conference, Impact 2017 has heard.

News15 March 2017

When push comes to shove – how nudge theory is changing behaviour

Jo Bowman

Individuals’ reluctance to change their behaviour – even when they know they should – is presenting a huge challenge to organisations tackling problems as diverse as childhood obesity, dangerous driving and household recycling.

News15 March 2017

‘No one really knows’ how Brexit will affect charitable giving

Charities Aid Foundation head of research Susan Pinkney says that ‘no one really knows’ how Brexit will impact charitable giving once article 50 triggers and divorce from the EU kicks off.