VIDEO30 March 2017
Nick Moon of Moonlight Research and Martin Boon of ICM Unlimited discuss the importance of understanding voters’ emotional engagement and of further educating media clients about polling.
In this interview, filmed at the Market Research Society’s annual conference, Impact 2017, Nick Moon of Moonlight Research and Martin Boon of ICM Unlimited offer their thoughts on the future of opinion polling.
They discuss, among other things, the importance of media clients doing a better job of expressing uncertainty around polling results, as well as the importance of understanding the emotional engagement that people have with the voting process.
The world's leading job site for research and insight
Resources Group
Associate Director – FMCG/Retail
£45,000–£60,000 + Benefits
Spalding Goobey Associates
Senior Research Executive – Quant | Insights Consultancy
c.£30–35,000 doe + excellent benefits
Stonor Recruitment
Data Insight Analyst
Up to £38,000 + flexi time, 1 day WFH, private health, bonus
Featured company
-
Town/Country: Ewell
Tel: 0208 786 8855
30 years experience producing videos and animations to bring consumers, research and data to life. We offer full project management, inc recruitment, topic guides, interviewing, analysis and editing. Our . . .
-
Town/Country: London
Tel: +44 (0)20 7374 0997
We’re experts in research with under-30s. Our Insight business works with brands and universities to help them grow their Gen Z and Millennial audiences. Our Panel and Data . . .
-
Town/Country: London
Tel: +44 (0)20 7401 4000
EdComs is the UK’s leading insight and communications company specialising in education. We are experts in conducting research with children, young people, parents, adult learners, teachers and students . . .
-
Town/Country: London
Tel: +44 (0)20 7407 2546
Established in 2002, Leftfield is an independent field agency based in London. We specialise in qualitative recruitment with particular expertise in focus groups, ethnographies and online platforms. Our UK . . .
0 Comments