VIDEO30 March 2017
Nick Moon of Moonlight Research and Martin Boon of ICM Unlimited discuss the importance of understanding voters’ emotional engagement and of further educating media clients about polling.
In this interview, filmed at the Market Research Society’s annual conference, Impact 2017, Nick Moon of Moonlight Research and Martin Boon of ICM Unlimited offer their thoughts on the future of opinion polling.
They discuss, among other things, the importance of media clients doing a better job of expressing uncertainty around polling results, as well as the importance of understanding the emotional engagement that people have with the voting process.
The world's leading job site for research and insight
Hasson Associates
Associate Director, Technology
£40000–65000
Spalding Goobey Associates
Research Manager – Government & Society (Mixed Methods)
£35–40,000 + benefits
Resources Group
Research Executive – Fast Growing Healthcare Research Agency
c. £28,000
Featured company
-
Town/Country: London
Tel: +44 (0)20 7401 4000
We specialise in conducting research with teachers, parents, children and young people. Our insights help brands and organisations to understand the needs, interests and behaviours of these audiences. Our impact . . .
-
Town/Country: London
Tel: +44 (0)20 7407 2546
Established in 2002, Leftfield is an independent field agency based in London. We specialise in qualitative recruitment with particular expertise in focus groups, ethnographies and online platforms. Our UK arm has . . .
-
Town/Country: Kingston on Thames
Tel: 0208 786 8855
30 years experience producing videos and animations to bring consumers, research and data to life. We offer full project management, inc recruitment, topic guides, interviewing, analysis and editing. Services . . .
0 Comments