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Feature
A business mindset
Understanding the motivations of a business audience requires particular research skills – and it is often less about market research and more about solving a business problem.
Tim Phillips
Feature
In the Mix
Knowing where best to invest marketing spend requires context, precedent and common sense. Marketing mix modelling can be a vital tool for determining return on investment, but the models are not without their limitations.
Tim Phillips
Feature
Hear my voice
Technology is making it easier than ever to hear what customers think thanks to two-way conversations and better analytics. But there’s a balance to be struck between easy and useful.
Tim Phillips
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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Senior Research Manager – Global Communications Consultancy
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CMA
Director, Market Research
£96,923–116,307
Spalding Goobey Associates
Research Manager – Quantitative Research – High Quality Insights Consultancy
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The world's leading job site for research and insight
Resources Group
Senior Research Manager – Global Communications Consultancy
£45,000–£50,000 (flex) + Superb benefits
CMA
Director, Market Research
£96,923–116,307
Spalding Goobey Associates
Research Manager – Quantitative Research – High Quality Insights Consultancy
£42,000 to £52,000 + Benefits
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Resources Group
Senior Research Manager – Global Communications Consultancy
£45,000–£50,000 (flex) + Superb benefits
CMA
Director, Market Research
£96,923–116,307
Spalding Goobey Associates
Research Manager – Quantitative Research – High Quality Insights Consultancy
£42,000 to £52,000 + Benefits
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON