FEATURE30 November 2015

Total recall

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Features Impact

People struggle to remember accurately why they have behaved in a certain way. So tools and technologies are constantly emerging to help researchers get closer to people – to observe and interpret their behaviour, as well as to collect data. 

It’s October 1968, and Dr George Gallup is describing his faith in our ability to witness our own lives: “To prove or disprove the hypothesis that women could not remember what they had for dinner a week ago, we ...