FEATURE27 July 2016

Transforming to Survive

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B2B Features Impact Innovations Trends UK

How can insight help steer businesses as they deal with disruption from all directions? Tim Phillips explores the techniques being used by organisations to innovate in the marketplace

It’s unfortunate that the two most famous quotes that damn market research are attributed to two of history’s most innovative entrepreneurs. “Some people say, ‘give the customers what they want’, but that’s not my approach, ” said Steve Jobs. ...