Impact 2016 Archive

Video17 March 2016

Richard Osman on the fall of scheduled TV and the rise of the geek

Richard Osman was the keynote interview on the afternoon of the first day of the Market Research Society (MRS) annual conference, Impact 2016.

News17 March 2016

Technoanalysis: the path to enlightenment?

Bronwen Morgan

A session at the MRS annual conference, Impact 2016, discussed how technology can be used to explore the space between our reported and observed selves. 

News17 March 2016

Bill Bryson on being selective with research

Ben Bold

The trick to using research is to “gather so much information that you have to be selective about the parts that are necessary to do the job, to make a book cohesive”, according to author Bill Bryson.

News17 March 2016

Unilever unveils open research platform

Bronwen Morgan

Launched at the MRS annual conference, Impact 2016, Paragon is intended to be a single information source for research bodies and industry. 

News16 March 2016

Picture this – visuals are ‘gold dust’ for brands and researchers

Jo Bowman

Visuals can be both keys to valuable insight and powerful ways to deliver memorable research data, the MRS annual conference heard today.

News16 March 2016

Prof. Spiegelhalter: 'If you Google sex stats, most of what comes up is nonsensical'

Ben Bold

Internet panel sex data scores just two-out-of-five stars for its veracity and reliability according to a ratings system in a new book by Professor David Spiegelhalter, professor of risk at Cambridge University.

News16 March 2016

Turning data into decisions - case studies in integration

Jo Bowman

Real business insight comes from linking multiple data sources rather than looking for new techniques to replace the old, the MRS annual conference heard today.

News16 March 2016

‘Incredible things happen when you have the right insight,’ says Reckitt Benckiser

"Incredible things happen when you have the right insight," according to Reckitt Benckiser, which used consumer insight to give its market-leading but "stagnant" Finish brand a much-needed shot in the arm.

News16 March 2016

Social data – growing up, going mainstream

Jo Bowman

Market researchers stop obsessing about precision and look afresh at social media as an increasingly mainstream tool for business insight, the MRS annual conference, Impact 2016, heard today.

News16 March 2016

How to do well by doing good

Bronwen Morgan

Three case studies presented at the MRS annual conference, Impact 2016, discussing education, discrimination and physical activity among cancer sufferers further illustrated the idea that insight can be used as a force for good.