VIDEO17 March 2016
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VIDEO17 March 2016
UK — Richard Osman, creative director of Endemol TV and producer and co-presenter of game show Pointless, was the keynote interview on the afternoon of the first day of the Market Research Society (MRS) annual conference, Impact 2016.
In this short video, he explains why he thinks scheduled TV is on its way out, why he still considers ratings to be the most important measure of success, and describes the rise of the ‘harmless’ geek.
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