Annual Conference 2024 Archive

Feature4 April 2024

How research helped in the battle to save Europe's peatlands

Liam Kay-McClean

Peatlands are crucial in the battle against climate change but are little understood. A session at MRS Annual Conference heard how research helped address the issue. 

Feature28 March 2024

Learning from nature, investing in people and ownership culture can future-proof the insight function

Katie McQuater

Rethinking the way in which insight organisations operate is key to meeting the sector’s challenges, and a session at the recent MRS annual conference heard from three agencies about how businesses can change and future-proof their internal processes.

Feature21 March 2024

Room 101: What market research terms should be binned?

Liam Kay-McClean

The MRS Annual Conference featured a ‘Room 101’ session, with participants asked to choose industry practices and terms they would dispose of.

Feature15 March 2024

Celebrating the industry’s changemakers

Celebrating and hearing the stories of the MRS’s 2023 Changemaker Award winner and finalists was a session at the MRS annual conference earlier this week. But there were exasperated voices and raised eyebrows at the small numbers attending this stream session – and a call to sector leaders to be at the table, says Helen Oldfield.

News14 March 2024

The Economist UX research lead: 'Customer centricity is a mindset’

Ben Bold

Research professionals from The Economist, Pentland Brands and ImpactSense discussed what customer centricity means to them, and how it boils down to empathy and understanding, as part of a panel at the MRS annual conference in London.

News14 March 2024

Research sector embraces opportunities of synthetic data

Christian Walsh

Rejecting accusations of hubris and ‘cigar chomping’, a panel at the MRS annual conference explored the potential uses of synthetic respondent data.   

News13 March 2024

Data quality: 'We cannot solve this unless we come together'

Katie McQuater

UK – Data quality in research is an increasing problem that the industry must address collectively, and determine the cost of not mitigating fraud, according to a panel at the MRS annual conference.

News13 March 2024

Brands should explore changing ideas of 'Britishness' to stay relevant

Liam Kay-McClean

Ideas of ‘Britishness’ are evolving, and brands should interrogate some of the underlying tensions in the UK when deciding on how to market in the country, the MRS Annual Conference heard.

News13 March 2024

Raphael Rowe: 'We shouldn’t underestimate our audience'

Liam Kay-McClean

Researchers should help people make an informed judgement based on insight, investigative reporter Raphael Rowe told the MRS Annual Conference.

News12 March 2024

'It's fine to have a transactional relationship,' says ITV's chief marketer

Ben Bold

UK – Sometimes there’s no need for a CMO to have anything beyond a purely transactional relationship with their insight partner, according to Jane Stiller, chief marketing officer at ITV.