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The Market Research Society Awards celebrate the research sector's ability to drive innovation, inspire change and deliver results. Incorporated into these awards are Research Live categories, winners of which are listed below. 

 Timetable for 2016

2 May - Open for entries

30 June - Deadline for entries

3 October - Finalists announced

5 December - Winners announced at MRS Awards


The winners of the MRS Awards 2015 were announced at Supernova London on 7 December. Download the MRS Awards: Book of the Night (PDF) to read why the judges chose them and see the other finalists.

MRS President's Medal

StreetInvest for Growing Up on the Streets

MRS Grand Prix and MRS Award for Advertising & Media Research

Lightspeed GMI and BBC Worldwide for Tackling the elephant: How innovation helped BBC Worldwide master emotion

MRS Award for Applications of Research

RSA for Spotlight on home claims

MRS/BIG Award for Business-to-Business Research

TNS UK and Lightspeed GMI for It’s not business, it’s personal: the power of personal engagement

MRS Award for Financial Services Research

C Space and Zurich Insurance Company for ZCom: Re-engineering a complex business around the customer

MRS Award for Healthcare Research

IFF Research for Improving dementia-friendly health and social care environments

MRS Award for Innovation in Research Methodology

Unilever and WeSeeThrough for Creating a tech start-up research ecosystem for true insights

MRS/AURA Award for Insight Management

TfL, ORC International and 2CV for Next stop: cultural change

MRS Award for International Research

HSBC, BAMM and BDRC Continental for Together we advance: Understanding the emerging affluent

MRS Award New Consumer Insights

Firefish, The Pineapple Lounge and BBC for Black is not the cause, it’s the result

MRS Award for Public Policy/Social Research

TfL and GfK for Accessible London: The Accessibility Mystery Traveller Survey

MRS Silver Medal

Kyle Findlay, Jan Hofmeyr and Alice Louw for The importance of rank for shorter, smarter surveys

MRS/ASC Award for Technology Innovation & Effectiveness

Hall & Partners for The Hub

AQR Prosper Riley-Smith Qualitative Excellence Award

C Space and Avivia for Gamechanger: using co-creation to drive SME innovation and culture change at Aviva

Virginia Valentine Award for Cultural Insights

Flamingo and a global not-for-profit organisation for Why men buy sex

Research Live Award for Best Agency with a turnover above £20million


Research Live Award for Best Agency with a turnover under £20million


Research Live Award for Best In-house Team

Tesco Insight Team

Research Live Award for Best Innovation


Research Live Award for Best New Agency

ampersand research

Research Live Award for Best Place to Work

The Behavioural Architects

Research Live Award for Client Impact of the Year


Research Live Award for Newcomer of the Year

Laura Gillespie, ABA Market Research
Sophie Wells, Tempo, Hall & Partners