OPINION11 September 2009

Let’s interface in clarity mode

A quick call for some straight talk in the research business

Every now and then I’ll use this blog to shamelessly plug something I like. This is a now and then moment. Tim Phillips is a regular contributor to Research. He has been a freelance journalist since 1990
writing about business, technology, social change and innovation. He has written for the Wall Street Journal Europe, The International Herald Tribune, The Times and Sunday Times, The Observer, The Telegraph, The Independent and The Daily Express among others. Suffice to say, he’s a prolific scribbler.

He has just started to blog and it’s well worth a look. His blog, Talk Normal, is a cry for plain speaking in business. It’s very instructive and it’s very funny. If you have anything to do with communicating with colleagues (that’s you), dealing with agencies and clients (that’s you, too) or giving presentations (that’s most of you) then heed some of his helpful advice. From next week, you won’t have to go far to find him as we’ll be syndicating his blog right here.

Researchers are as guilty as anyone when it comes to spewing jargon. Tim Phillips aims to clean up your act. Action this immediately.

@RESEARCH LIVE

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