Upwave names CRO

Zahtila (pictured) will lead Upwave’s growth efforts and has a track record working in both start-ups and brand measurement.

Before joining Upwave, Zahtila worked at companies including Kantar Millward Brown, Lucid and RealEyes, where he was also chief revenue officer.

Upwave is an analytics company providing machine learning-driven brand advertising measurement technology and intelligence, via a software-as-a-service platform.

The company is based in San Francisco and New York and backed by Silicon Valley venture capital investors.

Chris Kelly, chief executive at Upwave, said: “We’re thrilled to have Joe join the Upwave team as chief revenue officer.

“He has a stellar background and reputation in the measurement industry, and I’m confident he will help accelerate our strategic vision.”